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Posts Tagged ‘Mike Lewis’

Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

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Monday Odds and Ends

-New York-based creative shop Code and Theory has appointed Michael Martin, who’s worked in its hometown hub since 2010 and was named partner in 2011, as general manager of its San Francisco office.

-Well, isn’t this interesting. Microsoft is now reportedly looking for a “holding agency solution” for its $1.3 billion cross-media ad account. Hmm, maybe the tips from this week are aligned for a reason, we’ll keep you posted. link

-22squared alum Tracy YoungLincoln has joined fellow Atlanta-based operation Moxie Interactive as the new VP/analytics.

-Here are this year’s One Show juries from Advertising, Interactive, Design and Intellectual Property & Products. Remember, folks, deadline is Jan. 31.

-Former Saatchi & Saatchi strategist Mike Lewis has joined Pereira & O’Dell as associate strategy director in New York office, where he’ll work with clients including Fox Sports 1, Realtor.com, New Era and Reebok.

-San Francisco-based creative content studio Bonfire Labs has just launched its new website. link

-Bi-coastal VFX/prodco Elastic has signed designer/director Patrick Clair to its studio roster.  Check out his title sequence work for HBO’s new show, True Detective, starring drawlers-in-arms Matthew McConaughey and Woody Harrelson, above.

Rob Gerds Takes MD Post at Grey West

Matheson Gerds president, director of client Services Rob Gerds is headed to Grey West to begin work as the agency’s new managing director. Gerds, who’s spent the last six years in Atlanta at MG, will now oversee the San Francisco and Los Angeles operations that comprise Grey West and will report to Brad Fogel, president of West and Grey Atlanta.

Before Matheson Gerds, the new MD spent six years as director, account services at  BaylessCronin in the ATL. During his 25-year career, Gerds also held senior account management positions at McFarland & Drier, Hal Riney & Partners and FCB, Santa Ana and worked with clients ranging from Pizza Hut to Ford. As for Grey itself, the agency is expected to appoint a new CD at their San Francisco office in the near future.

More: “Red Lobster Biz Goes to Grey NY