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Posts Tagged ‘Mike Sullivan’

DDB NY Introduces ‘Future You’ for New York Lottery

Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot.

The spot, entitled “Future You” shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck of cards. As his future self looks on (somehow), from a spacious futuristic mansion, he changes his mind and decides to buy a Cash 4 Life Quick Pick instead. “I scared me,” says a relived future you, before zooming off in his hover chair. It’s never explained how “Future You” watches his younger self, or how he could not know that he’s won the lottery if he’s already been enjoying his winnings, but I guess we’re just not supposed to think about that.

In addition to the TV spot, the campaign also includes radio spots in both English and Spanish, print ads, billboards, digital and a social media element centered around the hashtag “#CASH4LIFE.” Stick around for credits after the jump. Read more

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DDB NY Welcomes Hipsters, Dogwalkers to Lottery Fold

Another month, another New York Lottery game and therefore, a DDB NY campaign to support it. This time around, the agency has unveiled a pair of online spots to hype the new Bejeweled Scratch Off game. And what better way to entice folks to hit the bodegas and play the game than, uh, hipsters and dogwalkers, true cornerstones of NYC culture. Along with the beard & animal-heavy online promos, there is a “second chance” sweepstakes to be had, which you can learn more about in a :40 clip after the jump. While this is a rather quick and painless exercise in lottery promotion, we still miss the bumpin’ and grindin’ presidents and zombies that reigned supreme in past DDB NY efforts for the brand.

 

Credits follow as well.

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Those Who Win the Lottery Will Spend Money Frivolously

How rich is “Yeah, that kind of rich?” According to DDB NY’s new spots for the New York Lottery, the answer is: rich enough to buy laughs.

“Invasion” (above) shows a guy pranking his friend with an elaborate alien takeover just to snap an embarrassing photo of his reaction. Apparently wealth hasn’t gone to this guy’s head, since he only cares about posting humiliating pictures of his boys online.

“Writer’s Room” (below) is the better of the two spots and tells the story of a regular guy who buys a team of writers captained by Andy Richter, so they can feed him quality jokes through an earpiece. I don’t think Andy Richter would be my first choice for my comedic squad, but he does beat Paul Shaffer. As the punchlines add up, pay attention to the quick cuts at the end. The protagonist even cracks people up at a funeral, which is one of those small touches that’s offensive enough to be funnier than most PC commercials allow.

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The NY Lottery Grinds with Dead Presidents at a Beach Party

And so, we move from the undead to dead presidents in DDB’s latest bizarre spot for the NY Lottery, one that suggests winning the “Cash Blast” scratch-off game means an instant beach party with your pals Washington, Lincoln, Hamilton, Jackson, Grant and Franklin. In fact, should you win millions playing the odds at your local convenience store, it probably would be a pretty good idea to hire impersonators of these presidents/forefathers to join you in celebration as you flaunt your cash to the legions of friends you just bought. They say “money can’t buy happiness,” but “they” are a bunch of jealous poor people who haven’t had Abraham Lincoln throw up on a techno DJ at one of their soirees.

Any guesses as to what Ulysses S. Grant is smoking when he walks by camera? If you invite an Alexander Hamilton impersonator to your shindig, are you duty-bound to also invite an Aaron Burr impersonator to see if things heat up? More importantly, will giggling at a lottery spot about a pretty generic scratch-off game make you want to play it? Credits after the jump.

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