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Posts Tagged ‘Miles Nadal’

MDC Partner Network Names Lori Senecal President, CEO

055dfaeMDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.

In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.

Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.

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Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Wednesday Odds and Ends

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-L.A.-based digital agency RED Interactive has unveiled a case study of its digital effort for new cable network El Rey, founded by Sin City director Robert Rodriguez, and its flagship series, From Dusk Till Dawn, the movie version of which of course was also helmed by Rodriguez (full-length trailer and image above; more assets here). The show, by the way, got picked up for a second season (wonder why). 

-MDC Partners CEO Miles Nadal quietly unloaded 40 percent of his stake in the holding company this week. link

-London-based prodco 76 Ltd has signed director Alan Friel, who’s shot spots for Asda, Morrisons and Burger King during his career, to its roster.

-Veteran commercial director Joe Pytka will be honored with the Lion of St. Mark at this year’s Cannes Lions. link

-Are WPP and Dentsu ready to throw down over IPG? link

-French cognac staple Remy Martin is reportedly on the hunt for a global ad agency. link

-According to eMarketer, online video is expected to grow more than 51 percent in 2014. link

Thursday Odds and Ends

-Miles Nadal & Co. at MDC Partners have reported their results for the three and twelve months ended Dec. 31, 2013. Among the notable numbers, the holding company experienced 8.3 percent organic revenue growth in 2013 as a whole while revenue itself increased 8.1 percent from $1.06 billion to $1.15 billion. link

-We’ll gladly have Mila Kunis serve as our guide through Jim Beam’s 219-year history in a new spot from FutureWorks, a joint venture between Sydney indie agency The Works, StrawberryFrog and Jung von Matt (above). link

-Brooklyn-based healthy beverage/snack maker Organic Gemini has appointed NYC agency JWALK, which specializes in beverages/spirits, fashion/retail and lifestyle work, as its first agency of record. There was no review and media spending is undisclosed.

-Our old pal Rich Siegel ponders the disappearance of the AOR motif. link

-The New York Festivals “World’s Best Advertising” show is now accepting entries for the Torch Awards, a competition for young creative that, in its inaugural year, focuses on “the art of the pitch.” link

-The end is nigh, according to this bizarre ad that aired during NBC Sports Network’s Olympics coverage. link

-Here is Budweiser’s 10-second teaser for its 2014 World Cup ad, which was created by Anomaly and is dubbed “Rise as One.” link; link

Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

As we teased a month ago, we had the chance to sit down and chat with MDC Partners chief strategist/Crispin Porter + Bogusky chairman Chuck Porter, who discussed everything from his beginnings as a creative to recruiting to his most recent activities within the MDC fold. In part I of our Media Beat interview with Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal. According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

From the Ashes of CP+B Toronto Emerges Union

Well, we’ve been hearing about this since yesterday evening and now we’ve received official word that CP+B’s Toronto office as we know it is no longer. In its place is a new, MDC Partners-backed, 30-strong operation dubbed Union, which will be led by former Taxi 2 ECD Lance Martin, Lowe Roche alum Dave Carey and Subtej Nijjar, who has spent the last year as president of what was CP+B Toronto.

In a statement, MDC chief Miles Nadal explains the new Toronto entity, saying, “Union offers the kind of talented, experienced and modern team that will produce great work that will drive tangible, measurable financial returns for clients. Clients are looking for innovative creative solutions and insights that deliver impactful results, and these partners represent the kind of digital thinking, modern strategic insight and creative disruption that can create, build, and catapult businesses.”

Unlike the dire report we were getting from tipsters yesterday regarding mass cuts, Marketing is reporting that as a result of the Union launch, 15 CP+B Toronto staffers though the new operation will continue sharing clients such as Best Buy and Kraft with the latter network. Regarding the news, CP+B CEO Andrew Keller adds, “”We love our Canadian partners and are very proud of the work that we’ve done together. We believe their best opportunity for growth and success will be as an independent agency.  We are great fans of Sub and look forward to the success of Union.”

As for CP+B itself, the agency’s network stands with five offices in Miami, Boulder, London, Los Angeles and Sweden.

 

Tuesday Morning Stir

-The shortlist has been announced for Saatchi & Saatchi India’s country-wide “Sleep Exchange” photography contest for Springwel (above). The 25 shortlisted images will be exhibited in New Delhi on Sept. 15. link

-Goodby alums Antonio Marcato and Suzie Yeranosyan joined Santa Monica’s RPA as senior art director and art director, respectively, while former CP+B creative Brian Frost signed on with said agency as senior copywriter. link

-Everything Everywhere, the parent company of Orange and T-Mobile, rebranded itself as “EE.” link

-The “Traveling One Show” is hitting Orlando for the first time on Oct. 17. link

-MDC boss Miles Nadal is among those being inducted this year into Canada’s Marketing Hall of Legends. link

Monday Odds and Ends

-Campbell Mithun, which was just named digital AOR for Popeye’s, has unveiled a “Mood Wing” app for the fast-food chain. FYI, CM did compete for Popeyes, which had no previous digital agency. link

-In “That’s Cold” news, a Nike shoe designer mocks Adidas athlete/injured Chicago Bulls star Derrick Rose on Twitter. link

-Business Insider‘s Jim Edwards paints a gentle portrait of MDC chief Miles Nadal. link

-Well, it looks like SK+G, which is competing on tonight’s series premiere of AMC’s The Pitch, is pretty stoked about its appearance (we’ll have a recap tomorrow). link

-It looks like President Obama‘s camp drew a little inspiration from MSNBC when coming up with his new campaign slogan. link

-Anomaly and MPC have teamed up to promote Nike’s Fuel Band in Times Square (above). link (more images here and here)

-Mediabrands/ZenithOptimedia alum Rick Corteville joined global digital agency Luxus (which has offices in San Francisco, Helsinki and Singapore) as CEO. link

-Santa Monica, CA digital agency Blitz welcomed one-time Avenue A | Razorfish “technical architect” David Maharaj as VP of technology.

-Ad technology company appssavvy is celebrating the one-year anniversary of its “adtivity” platform. link

 

 

 

MDC Takes Majority Stake in Laird+Partners

It feels like a six-degrees game, but nonetheless, Miles Nadal and his MDC crew have taken a majority interest in NYC-based, fashion-focused shop Laird+Partners, which handled Gap at one point as did CP+B of course, so we’re sure you get the connection. Anyhow, Laird, which was founded in 2002 by Trey Laird, counts clients ranging from Donna Karan to Vera Wang but has also stepped out of the fashion box by working with the likes of Hilton and Dr. Pepper.

Laird’s namesake and founder sings his new parent company’s praises in a statement, saying, “”They have an entrepreneurial independent spirit that greatly mirrors our own vision. Our success in blending strong strategic brand building with high impact visual style for our clients can be significantly enhanced through this partnership with MDC. Additionally, we now have the appropriate firepower behind us to continue to deepen our capabilities beyond the luxury and fashion categories to create a formidable presence abroad.”

 

MDC Acquires Majority Stake in Anomaly

Miles Nadal & Co.’s acquisition spree continues as MDC Partners has now nabbed a majority partnership stake in Anomaly, the seven-year-old New York/London shop that counts clients such as Converse (recent work here), Umbro & Cole Haan, Budweiser, Sony, P&G, Pepsi, Motorola and Diageo.

With the acquisition, MDC plans to establish Anomaly bases in China, Brazil and mainland Europe. The latter shop’s co-founder, Carl Johnson, explains the reason for the deal in a statement, saying, “Given the degree of independence we have all become used to, it was essential that we are ‘fuelled’ not ‘controlled’ – MDC not only understands this but embraces it. Their ability to help foster growth while maintaining an entrepreneurial spirit is incredibly important to the culture of Anomaly and consequently, makes MDC the perfect partner for us.”

MDC Adds 72andSunny to the Fold

Well, this is a doozy to end the day. It looks like Miles Nadal‘s acquisition spree continues as his MDC Partners has announced that it’s acquired a majority interest in Los Angeles/Amsterdam agency 72andSunny, which counts clients including HP, RIM, Nike, CKE Restaurants and 2K Sports.

In a statement, John Boiler, 72andSunny CEO and one of its three founders, says, “We started 72andSunny with a set of ideas that we believed were the most modern and relevant to doing great work far into the future. The partnership with Miles and MDC allows us to test and expand on those ideas more quickly which will ultimately benefit our culture, our people, and our clients.”

Currently, 72andSunny is a 150-strong operation that’s added some notable creatives in 2010 and, let’s not forget, had Kenny Powers shill for K-Swiss.  According to comments made in the announce by MDC chief Nadal, the shop is “the agency of both today and tomorrow” and has “deep global experience and understanding, and their clients recognize the amazing combination of digital expertise, and creative prowess with the component of measurable results.”

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