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Posts Tagged ‘Morgan Spurlock’

Extended Trailer: ‘The Greatest Movie Ever Sold’

Er, excuse us. What we meant to say was, POM Wonderful Presents: The Greatest Movie Ever Sold. Have to give POM Wonderful what they paid for, right?

After making a splash at Sundance in January and SXSW Film last week, Morgan Spurlock of Super Size Me! fame is about to release his new film which will target, what else, the advertising industry. Along with virtually erasing ad clutter in Times Square, Spurlock succeeded in financing the entire movie through corporate sponsorships from companies including Hyatt, JetBlue, and Old Navy. And, as Spurlock happily announces in this newly released extended trailer, his film will go down in history as the first documentary to have its own collectors’ cups. What, you mean Batman wasn’t real?

The film will open in the U.S. on April 22. And, to ad execs reading this, looks like Ban’s marketing department needs some help with their product, doesn’t it?

Monday Odds and Ends

-Anomaly London and Unit9 are spearheading the “One Thousand Cranes” project to help Japan. link

-Alex Bogusky‘s guess: “CPB decided it was time to part with BK.” Call us shocked. link

-Of course, the fast-food chain isn’t the only brand hammering away at Crispin. Talk about a bad week. link

-Should agencies think like software companies? link

-Amber Edwards joined Draftfcb Healthcare as EVP/group management director.

-Mette Walter joined the New York office of creative content/communications shop Gravity as staff producer on commercial, feature and digital projects.

-Morgan Spurlock now has the attention of the “ad nerds.” link

-ICANN puts its final stamp of approval on .XXX. link

-Directors Mikael Salomon and Frank Samuel joined the roster of bi-coastal prodco, Original Film.

We Made It to Austin. Ping Us

And so it begins, well, technically yesterday, but we here at AS have touched down for this year’s SXSW Interactive after sharing a way too early flight out of JFK with the likes of Morgan Spurlock, writers for CNBC and of course, mediabistro staff. The SXSW folks have already run out of pocket guides so we’ll somehow manage, and have thus far toured the huge Screenburn arcade, checked out the Beacon Lounge from which we type and now it’s on to the panels and parties (where we’re hoping to gain the real juicy info). Pray for us, but if you happen to be here, contact us as well at and say hi to the fellow in the fedora. FYI, we will be posting from time to time today and tomorrow and per usual on Monday before we head back home. Suffice to say, it’s overwhelming.

Wednesday Morning Stir

-Wunderman alum David Sable is replacing Hamish McLennan as global CEO of Y&R. link

-AAA picked iCrossing as its digital AOR. link

-The Super Bowl hangover has yet to wear off, apparently. Here’s another ad winners/losers take. link

-Joel Ewanick talks GM’s global strategy. link

-Morgan Spurlock calls the plagiarism claims surrounding his sponsor-addled flick, The Greatest Movie Ever Sold, “preposterous.” link

Morgan Spurlock, TBG Team Up to Virtually Axe Times Square Ads

Inspired by the lack of outdoor advertising in Sao Paulo, Brazil, the Barbarian Group has teamed up with Super Size Me‘s star and creator Morgan Spurlock to virtually eliminate advertising from Times Square in Manhattan.

The project/website is called NoAdNY, which may be a reference to the city’s venerable No New York no wave compilation from the early 80s (but probably not). The website allows users to access a panoramic few of Times Square, allowing them to edit out the advertising using image editing tools one frame at a time. Yeah, it might take a while, but at least you can do the city and its tourists a favor by getting rid of the massive poster for Spider-man: Turn off the Dark. The site offers a wealth of building materials to fill in the now-empty ad space, so you can quickly edit your image, save it to NoAdNY’s website (or print it out to hang on the fridge), and continue onto the next image.

Considering that Times Square is one of the only places in the world where a ton of outdoor advertising actually looks pretty cool, NoAdNY might seem like a peculiar idea, that is until you realize it’s probably a marketing ploy being used to drum up hype for Spurlock’s new documentary about advertising, “The Greatest Movie Ever Sold.” Is it hypocritical of Spurlock to “destroy” advertising as a meta-promotional tool, or is it actually the most appropriate way to capture the movie’s subject matter?