And so it begins, well, technically yesterday, but we here at AS have touched down for this year’s SXSW Interactive after sharing a way too early flight out of JFK with the likes of Morgan Spurlock, writers for CNBC and of course, mediabistro staff. The SXSW folks have already run out of pocket guides so we’ll somehow manage, and have thus far toured the huge Screenburn arcade, checked out the Beacon Lounge from which we type and now it’s on to the panels and parties (where we’re hoping to gain the real juicy info). Pray for us, but if you happen to be here, contact us as well at firstname.lastname@example.org and say hi to the fellow in the fedora. FYI, we will be posting from time to time today and tomorrow and per usual on Monday before we head back home. Suffice to say, it’s overwhelming.
Posts Tagged ‘Morgan Spurlock’
-AAA picked iCrossing as its digital AOR. link
-The Super Bowl hangover has yet to wear off, apparently. Here’s another ad winners/losers take. link
Inspired by the lack of outdoor advertising in Sao Paulo, Brazil, the Barbarian Group has teamed up with Super Size Me‘s star and creator Morgan Spurlock to virtually eliminate advertising from Times Square in Manhattan.
The project/website is called NoAdNY, which may be a reference to the city’s venerable No New York no wave compilation from the early 80s (but probably not). The website allows users to access a panoramic few of Times Square, allowing them to edit out the advertising using image editing tools one frame at a time. Yeah, it might take a while, but at least you can do the city and its tourists a favor by getting rid of the massive poster for Spider-man: Turn off the Dark. The site offers a wealth of building materials to fill in the now-empty ad space, so you can quickly edit your image, save it to NoAdNY’s website (or print it out to hang on the fridge), and continue onto the next image.
Considering that Times Square is one of the only places in the world where a ton of outdoor advertising actually looks pretty cool, NoAdNY might seem like a peculiar idea, that is until you realize it’s probably a marketing ploy being used to drum up hype for Spurlock’s new documentary about advertising, “The Greatest Movie Ever Sold.” Is it hypocritical of Spurlock to “destroy” advertising as a meta-promotional tool, or is it actually the most appropriate way to capture the movie’s subject matter?