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Posts Tagged ‘Nadia Elias’

GSD&M Talks Protection for Radio Shack

GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.

In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.

In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump. Read more

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The Faces of L.L. Bean Light Up the Holidays

Meet A.J., a sales associate at an L.L. Bean retail store somewhere in America. Having worked in clothing retail for a good number of years, I can tell you with great certainty that A.J.’s an overachiever. If his portrayal in this holiday campaign for L.L. Bean from GSD&M is an accurate depiction of A.J.’s expansive knowledge of the clothing he sells, his manager must love him and his co-workers must secretly despise him, making a special point not to invite him out to after work drinks at the local Maine tavern.

Thankfully, not every employee in this TV and online campaign is as unlikable as A.J. For example, we have Jason, the enthusiastic, no nonsense, heavily accented leather cutter. Be honest, wouldn’t you love it if you knew your boots were cut by this guy?

And then there’s Nicole, a “comfort-seller” who works in the L.L. Bean footwear department. A.J. could really learn a valuable lesson from Nicole’s dedication to her customer’s happiness. Remember, A.J., instead of being a suck up and memorizing totally useless information about your store’s products, just be kind and courteous, like Nicole. That’s why she gets to go out for drinks and you’re stuck at home with only your mesh pockets to keep you warm.

See more videos here and view credits after the jump.

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