Well, that took a while. Nearly six weeks after we first received tips that Goodby Silverstein & Partners was planning to open up a New York office, the parties involved have finally made the news official. The agency will settle in come early February in a space at 200 Varick St. in downtown Manhattan. The Goodby New York office will be headed up by Christian Haas, who is adding partner to his ECD title, one which he’s held for well over two years and associate partner Nancy Reyes, a nine-year GS&P vet who will take on the role of managing director in the Big Apple.

In a statement, Haas seems pretty enthusiastic, saying, “It’s a dream job to open a celebrated agency like GSP in the most exciting city on Earth, especially when you can do it with someone you have nothing but admiration for.” Staff count has yet to be formalized, but once GS&P New York opens, it will begin servicing a client roster including Google, YouTube and Comcast.