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-Giles Hedger , group managing director/chief strategy officer at Leo Burnett London, has been elevated to CSO for Leo Burnett Worldwide.

-The Onion‘s in-house creative agency Onion Labs has been tapped by Mike’s Hard Lemonade to conceptualize a consumer activation campaign for the brand’s Mike’s HARDER line. link

-Santa Monica, CA-based Adconion Direct has welcomed former Target digital strategist Nathan Jokinen as VP of strategic development.

-Speaking of Target, it’s been a rough month or two for the retailer as it’s not only had that security breach issue but has now cut 475 jobs. link

-Cleveland-based The Brandon Agency has acquired Colorado shop Wilson Lass and will operate the agency in Breckinridge under the name Wilson Lass Brandon.

-FYI, there are two weeks left to enter The Shorty Awards. link

-Minneapolis-based agency Martin Williams has been appointed AOR for Kubota Construction Equipment.

-USA Today is collaborating with Adobe on this year’s Super Bowl ad meter. link