The Martin Agency welcomed Neil Patel to the fold and created a new position for him in the process: SVP/director of content strategy & development. Patel, a veteran of FCB, BBDO and Chiat/Day, also worked outside the agency world for director Ridley Scott and also once served as an executive at Disney’s California HQ.

Among Patel’s achievements prior to joining Martin are playing a key role in developing patents for mobile advertising, entertainment and digital distribution strategy for a number of major brands and advising several well-known digital agencies on growth, strategy and M&A issues.