Psyop and Clemenger BBDO Melbourne bring us this whimsical spot, offering up a childlike take on how electricity is made.
As Psyop Director Fletcher Moules puts it, they wanted to express “that feeling that something magical is hidden around every corner,”…or behind every socket. The spot uses whimsical imagery such as a monkey riding a bicycle that spins a turbine and fighting magnets to effectively communicate that most people really don’t know all that much more about energy use now than they did when they were children imagining such fantastical scenarios. Timing is key here: Just when you might be wondering “Okay, where exactly is this going?” comes the “It’s time to take the mystery out of energy” tag. The spot then ends by directing you to discover five ways to control your energy at originenergy.com.au. It’s refreshing to see an ad utilizing seeming randomness to deliver its message, as opposed to the myriad of ads whose message is obscured by attempts at random humor. Read more