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Posts Tagged ‘Nick Barham’

Nike, Random Hacks of Kindness Celebrate the ‘Making of Making’

Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials.

In partnership with Random Hacks of Kindness, an organization of developers and programmers that seeks to develop practical open technology, Nike is asking manufactures and innovators to utilize sustainable materials in accordance with the Nike Sustainable Materials Index. Essentially a microsite, the index allows makers of things to evaluate the materials they’re using according to environmental impact, from waste to water to energy.

Along with the challenge and microsite (Nike has money, y’all), the brand along with W+K and the latter’s in-house “Portland Incubation Experiment” kicked off the challenge with the above video. “The Making of Making” celebrates Portland denizens whose work results in strong, calloused hands, all the while making fun of those of us with desk jobs that leave us with silky smooth baby hands. The challenge officially launches on Saturday, so if you know anyone with creative ideas who has the know-how to give Nike a hand, visit the challenge’s Tumblr to get the details on the project and updates on submissions. Credits follow after the jump.

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Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Only Those with Fever Dreams Need Apply to W+K Shanghai

We have to say this one of the most peculiar, mesmerizing recruitment tactics we’ve seen and it comes to us from W+K Shanghai, which enlisted the directing/animation services of Shotopop to entice those interested in a position at the agency to take an online creativity test and hopefully join the team.

A team at W+K Shanghai came up with the basic script for the clip before Shotopop took over and whipped up a melange of hallucinatory images to carry the narrative, giving us everything from an  “OctoShark” as your host to characters whose ideas done literally overfloweth. While we don’t actually see ourselves situated in Shanghai anytime soon, at least we now get the gist of what an acid flashback might feel like. Credits after the jump.

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