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Posts Tagged ‘Nick DiLallo’

McCann NY, Lucky Charms Embrace the Rainbow

McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.

The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump. Read more

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McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

McCann Copywriter Catalogs ‘New York Numbers’

NY Numbers

McCann copywriter Nick DiLallo started an Instagram documenting the numbers of New York and the variety of typefaces and colors found in the city, called, appropriately enough, newyorknumbers.

Lovers of New York, photography and font nerds alike can rejoice in DiLallo’s well-photographed project. The numbers range from fancy typeface on midtown buildings, to subway stops, to graffiti digits sprayed on walls. It’s an interesting look at how locations can be captured in typeface, and the sheer variety of numbers in New York, and the city itself. We’ve included a few of our favorite numbers after the jump, but head on over to newyorknumbers for the full experience. Read more

McCann, PKT Creatives Embark on Side Project Tracing Logo Evolutions

McCann copywriter Nick DiLallo and Publicis Kaplan Thaler editor Doug Zaner have a nifty little side project animating the evolution of popular logos.

DiLallo serves as creative director for the project, while Zaner is responsible for editing, animation, and sound design. So far, the duo has done animations for Starbucks, Apple, American Airlines, NBC, Gap, and UPS, but check back on their site as we’ve been told that “more are on the way.” It’s a fun little effort filled with brief, visual history and some past logos may surprise you (particularly Apple’s Newtonian original logo, the animation of which is featured above). Click through for the animations for Starbucks and NBC after the jump. Read more