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Posts Tagged ‘Nick Setounski’

David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.

These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:

Three more and credits below.

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W+K and ESPN Remind You That Monday Night Means Football

Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”

In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.

It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:

Don’t worry, there’s plenty of Manning to go around after the jump.

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W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

Doogie Howser (Almost) Drinks Heineken Light for W+K NY

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and talking to Smurfs.

Well, sort of…

According to The New York Times and Stuart Elliott, NPH (as the cool kids call him) will help promote Heineken Light in a humorous campaign created by Wieden + Kennedy New York that includes television and online spots and a microsite: besttastinglight.com.

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W+K NY Rolls Out Pair of Social Campaigns for Heineken

Wieden+Kennedy New York has rolled out two timely social campaigns for Heineken: “#BrazilianNoShow” and “Like for Love.”

“#BrazilianNoShow,” as you might have guessed, is a World Cup-related campaign. W+K New York and Heineken are “challenging CMOs, bosses, and people across America to give their employees time off to watch a game, with their new challenge #BrazilianNoShow!” The idea followed Team USA’s unexpected win against Ghana in their opening game, but is as relevant as ever following the team’s advancement past the group stage. Since game times coincide with the work day here in the U.S., Heineken CMO Nuno Teles appears (video above) to implore American workers and bosses to play hooky and support their team — after all, this opportunity only comes along once every four years.

“Like for Love” sees Heineken supporting Gay Pride Month by “encouraging consumers to ‘spread love’ through the ubiquitous double tap on Instagram, using six photos of real couples to create an interactive virtual Pride flag right in users’ feeds.” The real couple photos all have a single color background, but create an interactive, virtual Pride flag users’ feeds after they are liked. Stick around for credits after the jump. Read more

W+K NY Introduces the ‘Young Gun’ for Southern Comfort

W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”

Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.

“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump. Read more

W+K, Heineken’s ‘Departure Roulette’ Ends in Wasted Sandwich (Among Other Things)

W+K and Heineken’s initial “social experiment” (sorry guys, no, this is a marketing campaign) “Departure Roulette” set about to send travelers at JFK Airport on a free trip to a new destination — one that they didn’t know of in advance.

Operating under the assumption that “Heineken consumers are especially open to adventure and the unknown” (and pissy-tasting beer), Heineken and W+K chose to follow-up by finding enthusiastic fans of the initial campaign in San Francisco, Los Angeles and New York and bring the Departure Roulette board to them with “Departure Roulette En Route.” These were fans who tweeted that they would love to be given the opportunity to play Departure Roulette, so it was a fair assumption that they would accept the challenge.

Surprised but delighted to be given the opportunity to press the red button and set off for destinations unknown, most seemed excited at their travel prospects. One dude didn’t know where Reykjavik is, which is kind of lame, since I would club baby seals to be given the opportunity to travel to Iceland. Someone else appears to not have been home. (They must be kicking themselves for that one.) Another guy seemed less than elated to be going to Romania, with a reaction something along the lines of “Romania? Okay, I guess I’m going to Romania.” I guess he would have preferred Disney World or something. Maybe that “open to adventure and the unknown” assumption wasn’t so accurate.

This is a really interesting campaign from W+K. The original premise was a cool idea, and the follow-up engaging fans who claimed they’d love to participate makes a lot of sense; and taking things outside of the airport really raises the bar on the spontaneity factor. Wasting a perfectly good chicken parm, though? Not so cool. Credits after the jump.

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Heineken Indicates When Handlebar Moustaches are Appropriate

“The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course, the handlebar moustache has become a hipster facial-hair fixture over the past few years, and Heineken has definitely been appealing to young 20-something urbanites since W+K Amsterdam’s “The Entrance” was released at the beginning of the year. Hell, they were even the official beer sponsor of Pitchfork Music Festival in Chicago this past weekend, and plenty of Heineken Lite cups were devoured by indie rock snobs who indifferently listened to the offensive hate-rapping of OFWGKTA.

But, as has been the case with all of Heineken’s spots from 2011, we get memorable characters, a playful sense of humor and eye-popping cinematography. While “Snakeskin Jacket” was mostly about where not to wear your odd fashion of choice, “Handlebar Moustache” is about how awesome you could look entering into an early 1900s bare knuckle boxing match (and how a victory could snag you the dream girl). With Pabst Blue Ribbon on the brink of “selling out,” this brand has the foresight to target a market looking for an iconic beer of choice to rally behind, choosing to emphasize style over blue-collar credibility. Thus far, W+K is delivering in a big way. Credits after the jump.

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