TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Nick Setounski’

W+K, Heineken’s ‘Departure Roulette’ Ends in Wasted Sandwich (Among Other Things)

W+K and Heineken’s initial “social experiment” (sorry guys, no, this is a marketing campaign) “Departure Roulette” set about to send travelers at JFK Airport on a free trip to a new destination — one that they didn’t know of in advance.

Operating under the assumption that “Heineken consumers are especially open to adventure and the unknown” (and pissy-tasting beer), Heineken and W+K chose to follow-up by finding enthusiastic fans of the initial campaign in San Francisco, Los Angeles and New York and bring the Departure Roulette board to them with “Departure Roulette En Route.” These were fans who tweeted that they would love to be given the opportunity to play Departure Roulette, so it was a fair assumption that they would accept the challenge.

Surprised but delighted to be given the opportunity to press the red button and set off for destinations unknown, most seemed excited at their travel prospects. One dude didn’t know where Reykjavik is, which is kind of lame, since I would club baby seals to be given the opportunity to travel to Iceland. Someone else appears to not have been home. (They must be kicking themselves for that one.) Another guy seemed less than elated to be going to Romania, with a reaction something along the lines of “Romania? Okay, I guess I’m going to Romania.” I guess he would have preferred Disney World or something. Maybe that “open to adventure and the unknown” assumption wasn’t so accurate.

This is a really interesting campaign from W+K. The original premise was a cool idea, and the follow-up engaging fans who claimed they’d love to participate makes a lot of sense; and taking things outside of the airport really raises the bar on the spontaneity factor. Wasting a perfectly good chicken parm, though? Not so cool. Credits after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Heineken Indicates When Handlebar Moustaches are Appropriate

“The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course, the handlebar moustache has become a hipster facial-hair fixture over the past few years, and Heineken has definitely been appealing to young 20-something urbanites since W+K Amsterdam’s “The Entrance” was released at the beginning of the year. Hell, they were even the official beer sponsor of Pitchfork Music Festival in Chicago this past weekend, and plenty of Heineken Lite cups were devoured by indie rock snobs who indifferently listened to the offensive hate-rapping of OFWGKTA.

But, as has been the case with all of Heineken’s spots from 2011, we get memorable characters, a playful sense of humor and eye-popping cinematography. While “Snakeskin Jacket” was mostly about where not to wear your odd fashion of choice, “Handlebar Moustache” is about how awesome you could look entering into an early 1900s bare knuckle boxing match (and how a victory could snag you the dream girl). With Pabst Blue Ribbon on the brink of “selling out,” this brand has the foresight to target a market looking for an iconic beer of choice to rally behind, choosing to emphasize style over blue-collar credibility. Thus far, W+K is delivering in a big way. Credits after the jump.

Read more