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Posts Tagged ‘Nick Setounski’

W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”

In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.” Read more

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W+K NY Flies to the Grammys with Delta, Ryan Lewis

W+K New York teamed up with M ss ng P eces and producer Ryan Lewis (of Macklemore & Ryan Lewis fame) for this spot promoting Delta Air Lines’ and LinkedIn’s Innovation Class offering.

The “Innovation Class” program from Delta “offers LinkedIn members the opportunity to meet and fly with select industry leaders on designated flights,” with Ryan Lewis its latest mentor. In the spot, Lewis talks about his experiences in the music industry, how he got started making music (playing guitar) and his upcoming involvement in the program en route to the Grammy Awards.

If, after watching Lewis make obnoxious airplane noises, you’re somehow still interested in paying to sit next to him for an entire flight, you can apply for the Grammy edition of the Innovation Class series hereRead more

SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden

Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett.

In the 30-second spot, which will run for six weeks, Harden fields a call from a mission control center as Everett and Verrett call with a technical problem on the set of SportsCenter. From here things take an unexpected turn, with a cameo by Houston Astros mascot Orbit. Without giving too much away, we can say that as far as “This is SportsCenter” spots go, this one is certainly on the stranger end. Harden, who also appeared in this memorable spot for Foot Locker a few months back, plays his part well, but we think this one will leave some people scratching their heads. Read more

W+K Keeps Things Short for Gap

Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene).

The ads were very different than the darker, more abstract work by David Fincher — and the agency’s latest additions to the brand’s holiday campaign are even more unusual. The theme of the “Play Your Stripes” series is clothing items recast as musical instruments.

As W+K explains it, the agency “re-imagined” the client’s holiday catalog and made a short film for each of ten individual products, tying it to sound in some way. Here’s the first one, “Hi-5 Machine,” with the tagline “These girls mittens hi-5 each other whether they want to or not.”

While these ads won’t air on TV, Gap is promoting them on its social channels and sending them to various music pubs.

Nine more gallery-ready shorts after the jump.

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W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four holiday  spots — a pair each for broadcast and online.

The ads spin the “Dress Normal” tagline by showing some abnormal (and often cringe-inducing) family holiday moments. But then what’s more normal than pondering the family you’ll never understand? Each spot ends with the message “You don’t have to get them to give them Gap” preceding the tagline. It’s an interesting approach, positioning Gap as a gift for those family members you have no idea what to give to, but it sits well with the “Dress Normal” tagline and Coppola and company do a good job of making it work in most of the ads.

In perhaps the most successful of the spots, “Gauntlet” a girl returns home to her large, boisterous, and often odd family. Perfectly set to the Johnny Cash song “I Got Stripes,” she makes her way through the house greeting her relatives with an awkward expression on her face that says a lot about the effort she’s putting in to deal with these people. It feels like a telling glance into the lives of a particular family, which is the approach taken throughout these efforts and, along with some great song selections, what makes them charming. The other broadcast spot, “Mistletoe,” documents a particularly cringe-worthy moment under the mistletoe at a holiday party. It’s almost hard to watch, but then that makes it fit the “You don’t have to get them to give them Gap” all the more.

In addition to the two online ads — “Crooner” and “Pinball” — the campaign is supported by print and OOH elements, as well as digital banner ads launching on Gap’s social media channels and GapGiftGuide.com on November 3rd. Read more

W+K New York and Jordan Go West Looking for Sketch Comedy

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).

The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”

The first episode aired several hours before our dog rudely woke us up this morning:

So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”

Promos and credits below.

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W+K NY Utilizes Voice of Donald Sutherland in ‘No Bag Left Behind’ for Delta

W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign.

Cleverly titled “No Bag Left Behind,” the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional context, the 60-second broadcast spot breaks from the more rational, documentary-style tone “Keep Climbing” has taken in the past, also employing the use of color for the first time in the campaign.

Directed by Noam Murro, the ad follows the bear-shaped bag of a small girl as it is cared for by Delta employees ensuring its safe delivery. Sutherland’s voice provides the perfect calm cadence to narrate the spot, concluding with the line, “…but when you’ve got an entire company who knows that the fewest cancellations and the most on-time flights are nothing if we can’t get your things there too, it’s no wonder more people choose Delta than any other airline,” delivered as the very relieved girl picks up her bag. The spot, which launched yesterday, will run until the end of November. Read more

David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.

These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:

Three more and credits below.

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W+K and ESPN Remind You That Monday Night Means Football

Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”

In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.

It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:

Don’t worry, there’s plenty of Manning to go around after the jump.

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W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

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