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Posts Tagged ‘Nick Sonderup’

BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. Read more

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New York Launches Statewide Business Ad Campaign

The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, “The New New York, a Whole New Approach to Business.” And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.

Yes, Robert DeNiro, Spike Lee and Jay-Z are definitely the most New Yorkiest New Yorkers in all of New York-dom. Now, I’m not criticizing BBDO for going with the most obvious choices here. In fact, the spot would probably feel incomplete without DeNiro’s gruff voice and “Empire State of Mind” playing against shots of the New York City skyline. Not including DeNiro and Jay would be like the city of  Chicago shooting a similar spot and not asking Vince Vaughn and Kanye West to take part. Sorry, Chicagoans, but you know that’s what would inevitably happen.

The spot is part of a state-driven $50 million business marketing campaign that, among other things, includes a $5 million contest to redesign the iconic “I ❤ NY” logo. Needless to say, some people in the media aren’t too fond of this initiative. Regardless, it’s a big win for BBDO, whose president and CEO John Osborn says in a statement, “We are a New York state business and have been here for over 100 years. We know what New York has to offer. So we wanted to create a campaign with a pace and energy that captures, celebrates and reinforces the State’s renewed focus on the business community. At the same time we wanted to demonstrate the depth and breadth of business services that New York State offers.”

Visit the campaign’s new website here and view credits for the spot after the jump.
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