-In an effort to bolster its ecommerce offering, Facebook is testing its “want” button with select U.S. retailers including Victoria’s Secret and Pottery Barn. link

-Designer Niclas Hallberg questions the legitimacy of tweets spawned by DDB New York’s “Water is Life” campaign. link

-L.A.-based production studio Picrow added director Adam Feinstein to its roster.

-Trailer Park/Goodness Mfg. unveiled the teaser for Girl Rising, a “social action” collaboration between the L.A.-based agency and 10×10 (above). link

-MillerCoors signed a 10-year sponsorship renewal of the NBA’s Milwaukee Bucks.