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Posts Tagged ‘Nicolai Fuglsig’

Deutsch NY, Ad Council Team Up for FEMA PSA

Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster.

Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a disaster, the organization wanted to stress what a difference having a plan can make when such an event occurs. So the broadcast and digital PSA at the center of the campaign (released in both 30-second and 60-second formats) attempts to illustrate this through a harsh depiction of two families dealing with a disaster. One of the families, who presumably designated the shelter as a meeting place, huddle together, visibly shaken up but glad to have each other. They overhear another couple, who stress out over their missing child, powerless to do anything to locate him. It’s tough to watch, but that’s intentional, as it drives home the point that you don’t want to be the second family should anything go wrong. The spot ends by directing viewers to Ready.gov and www.Listo.gov where they can find resources for developing their own emergency plan. The campaign also includes radio and print components. Read more

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Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary

At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads have always had a mythical quality, compared to other sports brands – like certain BBDO Foot Locker commercials – that are solid and funny. Nike is serious. W+K Portland is serious. Nike, Inc. is set to earn $25 billion in revenue this year, meaning we must be serious, too, when it comes to our purchases.

Being serious does not preclude Nike from a certain playfulness if you look hard enough. For “Possibilities,” the lightness comes from some Bradley Cooper voiceover that makes the viewer want to just do it, even though said viewer knows he/she can’t do it as well as professional athletes. That’s where stars like footballer Gerard Piqué and basketballer LeBron James come in, cameos that are almost taking the money out of your wallet before you know it.

For LeBron, the unofficial king of the summer, Nike has been creatively pumping out his spots for a few years now. This one may be a joint venture, but he subtly dominates the end with some clever winking done in the form of a fake dunk content. LeBron has never entered the NBA dunk contest. Maybe this is a hint for 2014? Or maybe it’s just smart marketing? Plenty of possibilities to choose from.

Credits after the jump.

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Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Twofifteenmccann Hypes ‘Halo 4′ With ‘The Commissioning’

San Francisco’s twofifteenmccann, which was once known as  T.A.G., the agency that picked up quite a few awards for the massive Halo 3 campaign, continues their work with the lucrative gaming franchise. Though we’re five months away from the official release of Halo 4, it’s never too soon to rev up the hype machine as twofifteenmccann has unveiled a live-action trailer for the game, which signals the launch of a new trilogy.

Directed by MJZ’s Nicolai Fuglsig and featuring a score from Massive Attack collaborator Neil Davidge, the two-and-a-half minute promo feels just as sprawling and epic as the work for its predecessor. And while it could be mistaken for another Prometheus trailer, you get the gist that Master Chief is taking his fight to strange, new worlds. Halo 4, by the way, will launch on Nov. 6.

Tuesday Odds and Ends

-Campbell Mithun hired M&C Saatchi/Carat alum Giles Martin as director of analytics and marketing accountability. link

-Starbucks introduces Blonde Roast. link

-Vitro folks get down and dirty to help the Wounded Warrior Project (above).

-Mullen has teamed up with Boston restaurants to help UNICEF’s famine relief efforts in East Africa with the launch of the Good Belly Project. link

-Mediacom alum Eric Hanna was named as CEO of Grey Group Middle East and Africa.

-Motorola is resurrecting the RAZR. Ah, the pre-iPhone memories. link

-Here’s a tribute to the abandoned umbrellas of NYC, in haiku form. link

-Commercial director Nicolai Fuglsig is set to make his feature-film debut with Brass Monkey. link

-A USA Today poll says Facebook’s new features are still unpopular. link

-Meet Simon Fleming-Wood, Pandora’s first CMO. link