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Posts Tagged ‘Nicolai Fuglsig’

Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary

At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads have always had a mythical quality, compared to other sports brands – like certain BBDO Foot Locker commercials – that are solid and funny. Nike is serious. W+K Portland is serious. Nike, Inc. is set to earn $25 billion in revenue this year, meaning we must be serious, too, when it comes to our purchases.

Being serious does not preclude Nike from a certain playfulness if you look hard enough. For “Possibilities,” the lightness comes from some Bradley Cooper voiceover that makes the viewer want to just do it, even though said viewer knows he/she can’t do it as well as professional athletes. That’s where stars like footballer Gerard Piqué and basketballer LeBron James come in, cameos that are almost taking the money out of your wallet before you know it.

For LeBron, the unofficial king of the summer, Nike has been creatively pumping out his spots for a few years now. This one may be a joint venture, but he subtly dominates the end with some clever winking done in the form of a fake dunk content. LeBron has never entered the NBA dunk contest. Maybe this is a hint for 2014? Or maybe it’s just smart marketing? Plenty of possibilities to choose from.

Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Twofifteenmccann Hypes ‘Halo 4′ With ‘The Commissioning’

San Francisco’s twofifteenmccann, which was once known as  T.A.G., the agency that picked up quite a few awards for the massive Halo 3 campaign, continues their work with the lucrative gaming franchise. Though we’re five months away from the official release of Halo 4, it’s never too soon to rev up the hype machine as twofifteenmccann has unveiled a live-action trailer for the game, which signals the launch of a new trilogy.

Directed by MJZ’s Nicolai Fuglsig and featuring a score from Massive Attack collaborator Neil Davidge, the two-and-a-half minute promo feels just as sprawling and epic as the work for its predecessor. And while it could be mistaken for another Prometheus trailer, you get the gist that Master Chief is taking his fight to strange, new worlds. Halo 4, by the way, will launch on Nov. 6.

Tuesday Odds and Ends

-Campbell Mithun hired M&C Saatchi/Carat alum Giles Martin as director of analytics and marketing accountability. link

-Starbucks introduces Blonde Roast. link

-Vitro folks get down and dirty to help the Wounded Warrior Project (above).

-Mullen has teamed up with Boston restaurants to help UNICEF’s famine relief efforts in East Africa with the launch of the Good Belly Project. link

-Mediacom alum Eric Hanna was named as CEO of Grey Group Middle East and Africa.

-Motorola is resurrecting the RAZR. Ah, the pre-iPhone memories. link

-Here’s a tribute to the abandoned umbrellas of NYC, in haiku form. link

-Commercial director Nicolai Fuglsig is set to make his feature-film debut with Brass Monkey. link

-A USA Today poll says Facebook’s new features are still unpopular. link

-Meet Simon Fleming-Wood, Pandora’s first CMO. link