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Posts Tagged ‘Olivier Francois’

Monday Morning Stir

-Kanye West will join Translation on stage at Cannes tomorrow. link

-Tilda Swinton stars in a strange new Mercedes spot (video above). link

-Uber partners with General Motors and Paramount pictures in new ad deal. link

-Engine USA acquires Intelligence Group, which merges with Noise. link

-Newcastle shares secrets of Facebook advertising. link

-Programmatic ad spending is up 15 percent, but engagement is down 17%, according to an Adform trend report. link

-A look at the Cannes contender that caught 1,000 predators. link

-15 people to watch out for at Cannes. link

-Chrysler CMO Olivier Francois on Fiat’s new GIF television campaign. link

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Chrysler Steers Dealer, Retail Biz Towards Doner

Chrysler continues dishing out portions of its ad business to an array of agencies, this time awarding Doner its dealer/retail account, which could be worth an estimated $500 million in billings next year. According to Adweek, Doner’s assignment is to produce dealer and retail-oriented ads for Chrysler, Dodge and Jeep as part of a year-end effort to clear lots. Lord knows after losing Mazda nearly six months ago, Doner sure could use a major boost like this. The Southfield, MI-based agency is also one of handful of shops in the running for Chrysler’s brand advertising, says the automaker’s CEO/chief marketer, Olivier Francois.  Read more at Adweek here.