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Posts Tagged ‘Ollie Watson’

W+K Offers Cute Take on Modern Romance for Facebook

W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger.

Entitled “Say Love You Better,” the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple “I miss u” message, the spot uses the couple trying to find better ways to say “I love you” as a means to demonstrate the different ways Messenger lets you communicate: audio, photos, video, various emoji, etc. The couple, initially separated on opposite ends of the screen, fly towards each other and embrace, symbolizing how Messenger helped bring them together, ending with the “Say love you better” tagline. It’s an effective way to deliver the message, and perhaps rebuild the reputation of Facebook’s often-maligned mobile service (without addressing any of the criticism).

The campaign will also include OOH elements, a first for Facebook, with billboards in Los Angeles and Chicago rolling out next month.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

P&G Returns to Celebrate Olympic Moms, Trip Babies, Push Children

Is there anything more heartwarming than watching children of all ages fall over repeatedly?

From Proctor & Gamble and W+K comes “Pick Them Back Up,” a new spot that’s part of the “Thank You, Mom” campaign running during the length of the 2014 Winter Olympics in Sochi, Russia. If you’ll recall, P&G and Wieden have been leaders in mom joy, child guilt and intermittent bouts of crying since a 2010 Mother’s Day campaign, which set the stage for the very viral 2012 London Olympics spot “Best Job.” Since the initial broadcast of “Best Job,” most of the world has been stuck in a routine of enthusiastic weeping followed by hugging their mom until it hurts.

Adding a little humor to the affair (this is, if you’re a sociopath like me), “Pick Them Back Up” sees attractive young mothers repeatedly watch their children fall down before picking them up, thus transforming them into successful Olympic athletes. For those mothers whose children didn’t grow up to be competitive in winter sports on an international scale, well, your time was better spent leaving your kid on the ice and just working on you for a while.

Of course, this spot also begs the question, how did they film so many babies falling over? Were they stunt babies, or did they trip them with invisible wires or something? In any case, after seeing this on TV, your mother’s gaze will slowly drift over to the photo she has of you as a baby on her nightstand, and she’ll sigh a million disappointed sighs because you were once so cute and loving and now you apparently don’t “have the time” to give her a call once in a while. She’s right, you know, because you just watched this and it caused you do to nothing. Credits, and one in a series of new athlete-specific video, follow after the jump.

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