Former Wieden + Kennedy Portland CW Rudy Adler, who helped create Levi’s “Go Forth” campaign, left said agency last February to develop a website entitled “1000 Memories.” The end result is a new way to deal with death in the digital age by changing the way people are remembered and bringing family & friends together to share memories of those who have passed on.

“The Internet is missing a past tense” says Adler, whose goal is to build a community and help folks eulogize and tell the stories of their late loved ones so they can be passed down for generations to come. To promote the site, Adler wrangled some collaborators including old W+K cohorts like Jed Alger to create the promo above. It’s a brilliant idea and worth the departure. Rudy, Rudy, Rudy!

Credits after the jump.

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