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Posts Tagged ‘Paris Hilton’

72andSunny Want You to Join the ‘Mile High Club’ with Hardee’s/Carl’s Jr.

72andSunny has a suggestive new ad for Carl’s Jr./Hardee’s to promote the chain’s new Mile High Bacon Thickburger.

The Paris Hilton-free spot, entitled “Propositioning,” begins with Israeli model and actress Bar Paly asking her boyfriend if he wants to join the “mile high club.” When he replies, “Not right now, babe,” she turns to the guy across the aisle, who happily accepts. Then proceeds to hand him a Mile High Bacon Thickburger and they both chow down, accompanied by a voiceover effectively saying “see what we did there?”

The brand has such a history of demanding overtly-sexual advertising that it would be silly to expect them to “grow up” overnight. Still, given the controversial 2012 Kate Upton spot, “Propositioning” feels relatively tame. Read more

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Monday Odds and Ends

-Above, you see just one in a series of rather ridiculous ads that have a caused a stir over the last few days, as you can imagine. While said ads for the Ford Figo, like the one above featuring the likenesses of Paris Hilton and the Kardashians (oy vey), have actually never ran or been paid for, the negative feedback has resulted in apologies/damage control on Ford India, WPP and JWT India’s part. When we inquired, the agencies involved would not comment beyond the WPP statement on the matter.

-The new MySpace has hired former Levi’s global director of marketing Christian Parkes as VP of global marketing and Vice Media alum Joseph Patel as VP, content + creative.

- Los Angeles-based prodco Boxer Films has signed Emmy Award-winning filmmaker Robert Kenner for U.S. representation.

-Another Mad Men Tumblr, you say? Well, why not. link

-BlueKai has unveiled a “data cookbook” for marketers and agencies. link

-Here are your 5th Annual Shorty Industry Awards finalists. link

-Director/photographer Charlie Wan has joined the creative collective at CHRLX Beauty, a boutique division of CHRLX.

Carl’s Jr./Hardee’s: The Sexiest Names in Fast Food

It’s been years since I’ve seen a Hardee’s. I think there might be one outside of Lambeau Field in Green Bay? And, I don’t think I’ve ever seen a Carl’s Jr. Maybe that’s just a West Coast thing? I honestly don’t know.

Regardless, when the restaurant chains’ owner CKE announced in January that they were taking their ad business to El Segundo, California-based David&Goliath, our commenters were hoping that maybe, just maybe, D&G would find a way to “elevate the work.” It’s hard to believe (or is it) that it’s already been over three years since the company’s former AOR, Mendelsohn Zien, had Paris Hilton rubbing her soaped-up body all over a car while eating a Carl’s Jr. cheeseburger. Indeed, next to Paris Hilton, that burger looked very, very sexy.

What crazy new direction would D&G take in for their first spot as the brands’ AOR? Apparently, they’re still using scantily-clad models eating the chains’ sandwiches in slow-motion to lure the horny-man demographic to the restaurants. The big difference is that this a turkey sandwich the model is eating. It’s under 500 calories which, according to a press release, qualifies it for Men’s Health‘s list of “Eat this, not that.” And, hey, anything without Paris Hilton is a definitely upgrade. Credits after the jump:

Read more

Another Star Singing for Shoes

Heroes star Hayden Panettiere has a music video for her song “Wake Up Call” and it is all over the internet today. It’s been met with much criticism. Rightfully so. The song sucks!

You can watch the video if you’d like. But I can save you the agony. There’s a barely legal, provocatively dressed girl singing a song that vaguely resembles that song by Paris Hilton “Stars Are Blind” and dancing what can only be described as choreography for Britney Spears post kid number two, pre nervous breakdown.

Thing is, it’s part of a Candie’s ad campaign. Panettiere is a spokesmodel for the shoe company. This is nothing like the Converse ad Anomaly did. They aren’t even showing the shoes in the video. I’ll buy a pair of Candie’s shoes if they come with the garauntee that she will never, ever, sing again.