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Posts Tagged ‘Pascal Dangin’

Anna Kendrick Stars in ‘The Waiting Game’ for Kate Spade

Anna Kendrick returns to the advertising world following her role in Newcastle’s “(Non-) Super Bowl Commercial” at the beginning of the year.

This time, Kendrick appears in an online ad for Kate Spade in which she has locked herself out of her apartment. Stranded on her stoop, Kendrick drinks champagne, chats on her cell phone, models her Kate Spade finds for her dog and loudly sings the Christmas carol “Good King Wenceslas” while waiting for the locksmith to show up. Finally. she hatches a plan to reach her fire escape and get into the apartment, then opening the door to let her dog in. Kendrick brings her usual charm to the ad, directed by Michael Mohan, and keeps things amusing enough, even if it’s more cute than funny.

The video is also available in an interactive format, allowing viewers to “click on the items throughout to view behind the scenes footage and shop all of the Kate Spade looks featured.” Stick around for the interactive version, along with credits, after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Bacardi, OW Get Revolutionary with Rum

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.

The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.

Credits after the jump.

Read more