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Posts Tagged ‘Patrice Caracci’

Translation Goes Back to School for Champs Sports

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.”

That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. “Practice,” for example, is a montage of players training for the upcoming season at football practice, ending with the coach riling the team up with a chant. “Joy Ride” and “First Period” (which we’ve included after the jump) are similarly straightforward (and self-explanatory) eschewing any dialogue for a focus on Champs Sports’ products. You have to wonder if maybe they could have benefited from a little more substance, though. Read more

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Thursday Odds and Ends

 

-Mother has appointed Brazilian-based creative director Gustavo Sousa, as partner. As a result, Sousa has relocated to
Mother New York where he continues as the CD leading the Stella Artois brand globally.

-WPP-owned, Kansas-City-based VML has teamed up with educational non-profit Minddrive to launch the “Social Fuel” tour (above).

-Barker/DZP has promoted Patrice Caracci to account supervisor.

-Newly formed marketing agency Avocados from Mexico, Inc. (AFM) has allocated $36 million to grow the category and appointed Arnold Worldwide as its integrated agency of record. Arnold WW beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment.

-Regular The Office director Jeff Blitz is now available again for commercials via Anonymous Content.

-Charles Ramsey‘s heroics in Cleveland have earned him a free year of food from McDonald’s. link

-Rolls-Royce has launched a global creative pitch. link

-Leagas Delaney has hired creative duo and Saatchi/BMB alums David Fitzsimons and Peter Crothers.