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Posts Tagged ‘Patrick Oliver’

‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’

Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor’s office during a proctology exam – well played, 72.

The spot comes a week after Eminem premiered his “Survival” music video that also acts as a Call of Duty promo. “Faboom” doesn’t have any white rappers – however, most of the people in the commercial happen to be white – but despite the lack of celebrity punch, the energy and occasional humor gives this ad a universal feel that should work whether televised or shown online. The clip evokes a bit of the Dave Chappelle skit about a real-life version of Grand Theft Auto. Clearly, the sentiment has aged well, and appealing to the human connection to video games, rather than just showing out-of-context graphics for 30 seconds, seems to be the new go-to technique for gaming ads. Call of Duty: Ghosts comes out September 5. Credits after the jump.

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The Brooklyn Brothers, Blacklist Animate ‘HotSpot’ the Dog For Optimum WiFi

The Brooklyn Brothers’ ads for Optimum WiFi’s Hot Spots would be effective if 10-year-old children were the ones who paid for Internet service.  The four-spot series stars Optimum’s mascot, HotSpot the dog, and his technologically challenged owner, Ben. Blacklist’s animation studio WIZZ brings these characters to life, placing them at a Metro North train station, in a café, and at the park. HotSpot the dog is a world weary, tech-inclined pup, while his owner can’t read and thinks his phone is magical.

Fans of iCarly and Fairly Odd Parents might appreciate HotSpot’s “wit” but I think the rest of the Tri-State general populace will find them cute and contrived. The “dumb human” act is an old one, and if you’re looking to meet a dog with personality, you’re better off reading the Text From Dog tumblr.

Credits and more clips after the jump

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