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Posts Tagged ‘Paul Capelli’

The Pitch Recap: The Ad Store and Kovel/Fuller Fight for Frangelico

Before we dive into episode 5 of AMC’s The Pitch, I’d like to address two articles posted on Ad Age in the last week. The first, by PJA Advertising and Marketing’s CEO, Phil Johnson, seeks to address what he feels is the show’s biggest problem: That it portrays an outdated business model. Johnson argues that the show reduces the advertising industry to a caricature saying, “Senior people fret and worry, while junior teams do all the work. Worse yet, in some cases those junior teams get pitted against each other while those senior people condescendingly dismiss their ideas. Consistently, the client gets the least value from the most experienced and presumably expensive staff.”

Now, I don’t necessarily think that this is a problem with The Pitch. This is a problem with the industry as a whole, and no matter how many agency CEOs mug in front of the camera and talk about how their company’s processes are “different,” you’ll find that their employees say something quite the opposite. Scan our comment section sometime for validation.  Instead, I would argue that The Pitch‘s biggest problem is that it’s mind-numbingly boring for anyone outside of the industry. As my girlfriend said during last night’s episode, “I love reality shows where two teams compete. I mean, I’ll watch and enjoy Storage Wars. But, I can’t watch this.”

The second big problem, of course, is that no one is actually watching The Pitch. Ad Age ran the numbers, and found that a mere 148,000 people in the all-important 18-49 demo watched the show last week. However, due to AMC’s slim amount of original programming, the show will most likely complete its entire eight-episode season instead of getting pulled from the air early. I guess they figure re-running Breaking Bad season four isn’t going to top a regular viewership the size of Joliet, Illinois. So, how is AMC hoping to attract viewers, aside from moving the show’s timeslot so that new episodes air right after Mad Men? Well, why not bring back The Ad Store, the losing agency from just three episodes ago? (Like always, spoilers ahead!)

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AMC’s ‘The Pitch’ Recap: SK+G Battles the Ad Store for Waste Management

Despite a full-length “sneak preview” that aired in early April, last night marked the official premiere episode of AMC’s ad agency reality show, The Pitch. And, compared to the sneak preview (which pitted McKinney against WDCW for a Subway assignment), the battle for the Waste Management account was much more jam-packed with office drama, in-fighting, ominous music, and surprise twists. Of course, from an advertiser’s perspective, this made it all the more frustrating, albeit compelling, to watch. (MAJOR SPOILERS AHEAD)

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