Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. Read more
Posts Tagged ‘Paul Marobella’
We have very little in the way of details at the moment, so we’ll recap:
Havas Discovery President Paul Marobella recruited Rogers in March of last year to run the newly-formed “digital/analytics/CRM arm” in Baltimore. He was quickly promoted to ECD at Havas Chicago and worked “across offices” from New York to Baltimore.
In his own words, he “directly managed in excess of 16 accounts and 75 creatives across 3 agencies” and helped win the DISH, Dos Equis and other accounts.
He also blogged.
Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.
The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. Read more
We’ve received confirmation that Havas Discovery, a network with a handful of offices ranging from Baltimore to Toronto, has parted ways with managing director Chris Oliver, who had served head of the agency’s CRM practice for three years. Oliver was based out of the Baltimore office of Discovery, which serves as the data, analytics, digital and CRM arm of the holding company that has worked with past and present clients including Chase, Sonic and Liberty Mutual.
Prior to his most recent gig, Oliver spent several years as a client partner at what was EHS 4D and worked as account director at TBWA\Tequila for nearly five years before that. No word yet on a replacement for Oliver at Havas Discovery, which recently promoted current president Paul Marobella to a larger role as group president, a title that now calls for him to also oversee ops at experiential agency Havas Impact and brand agency, Palm + Havas.
We’ve received confirmation that Carl Rogers has assumed the role of executive creative director at what is now Havas Discovery, the digital/analytics/CRM arm of Havas Worldwide. Last we recall, Rogers parted ways with Grey New York, where he last served as VP/creative on the Pantene business, a year ago. Unlike what tipsters are saying, though, Rogers joining Havas Discovery was not the handiwork of the agency’s Chicago CCO, Jason Peterson, but rather Paul Marobella, president of Havas Discovery.From what we’re hearing, British native Rogers is working across offices ranging from Chicago to Baltimore.
During his career, the creative has also served as copywriter/CD at the likes of Critical Mass, StrawberryFrog and Dentsu Amsterdam.
-Hollywood prodco Uber Content has opened up shop in New York, with Michael Lobikis serving as East Coast director of sales.
-Stefan Haverkamp and his students at Miami Ad School remember 9/11 with a crosswalk takeover in Williamsburg, SoHo and Financial District that displays the message, “Live for Today” (above).
-Even Microsoft staffers prefer Google as a verb over Bing. link
-Speaking of Microsoft, the Redmond, WA giant plans to open 32 pop-up stores this fall that may possibly sell Surface RT tablets. link