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Posts Tagged ‘Paul O’Beirne’

The Martin Agency Brings Fenway Home for Benjamin Moore

Even if you hate the Red Sox (as an Orioles fan,I naturally fall into this category), you have to admit that Boston has one hell of a ballpark. Perhaps the most iconic aspect of Fenway is the huge wall in left field known as the Green Monster, which Benjamin Moore imbues with its distinct hue. The Martin Agency is letting fans know that Benjamin Moore is now letting fans take the color home, as part of “The Fenway Collection” in a new campaign.

In a 30-second spot, The Martin Agency shows fans turn a living room wall, fire hydrant, satellite dish, garage door and a playground into their own version of the baseball landmark. Set to the tune of “Dirty Water” by The Standells, the spot lets the color speak for itself, eschewing any dialogue to show the paint used in a variety of inventive ways. As part of the campaign, Benjamin Moore will also be using the paint collection to renovate youth baseball fields. The Martin Agency helped document this in “Bring the Green Monster to Local Fields,” which we’ve included, along with credits, after the jump. Read more

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Tuesday Odds and Ends

-McCann Erickson has been added to the agency roster for Carlsberg Group and as a result, will work on advertising briefs for the brew brand across Europe, the Middle East and Asia. link

-This is what happens when a handful of friends in the Toronto ad industry want to play Cupid via Facebook app (above). link

-The ADC has announced its 2013 Portfolio Night All-Starts competition, which will bring one creative from each of the 24 participating PN 11 cities to New York to battle it out in August. link

-If you didn’t catch it last week, R/GA picked up “World’s Best Idea” prize for Nike+ FuelBand at the 2013 New York Festivals International Advertising Awards. Check out the full winners list here.

-Smoke & Mirrors alum Paul O’Beirne has joined Carbon VFX as senior producer in its New York office.

-While we’re on the prodco tip, let’s tell you that commercial prodco Cap Gun Collective, which was founded in Chicago, has opened up shop in L.A. and has hired former Furlined EP Jason Botkin in a similar role. link

-This news has been out for a little while, but NYC/Phoenix digital agency iAcquire has launched a new “visual agency footprint” including website, logo and brand presence. link; link