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Posts Tagged ‘Paul O’Beirne’

Grey NY Documents ‘The Rise of See Forever’

Grey New York teamed up with Whitehouse Post and Carbon VFX to document the rise of One World Trade Center and promote One World Observatory, set to open in the spring of 2015 in “The Rise of See Forever: One World Observatory.”

In the 50 second video (featured above) the visual history of One World Trade’s rise is pieced together from hundreds of crowdsourced Instagram images. Reminiscent of a flipbook, the images flit across the screen, documenting the eight year construction of the structure in under a minute and ending with a 360 degree view of the building as it morphs into the One World Observatory logo and the line “See Forever.”

“The Whitehouse Post team and I have watched One World Trade being built from our office since we moved in six years ago,” said Executive Producer Lauren Hertzberg in a press release. “It has been an absolute honor for all of us to work on this project with Grey.” Read more

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The Martin Agency Brings Fenway Home for Benjamin Moore

Even if you hate the Red Sox (as an Orioles fan,I naturally fall into this category), you have to admit that Boston has one hell of a ballpark. Perhaps the most iconic aspect of Fenway is the huge wall in left field known as the Green Monster, which Benjamin Moore imbues with its distinct hue. The Martin Agency is letting fans know that Benjamin Moore is now letting fans take the color home, as part of “The Fenway Collection” in a new campaign.

In a 30-second spot, The Martin Agency shows fans turn a living room wall, fire hydrant, satellite dish, garage door and a playground into their own version of the baseball landmark. Set to the tune of “Dirty Water” by The Standells, the spot lets the color speak for itself, eschewing any dialogue to show the paint used in a variety of inventive ways. As part of the campaign, Benjamin Moore will also be using the paint collection to renovate youth baseball fields. The Martin Agency helped document this in “Bring the Green Monster to Local Fields,” which we’ve included, along with credits, after the jump. Read more

Tuesday Odds and Ends

-McCann Erickson has been added to the agency roster for Carlsberg Group and as a result, will work on advertising briefs for the brew brand across Europe, the Middle East and Asia. link

-This is what happens when a handful of friends in the Toronto ad industry want to play Cupid via Facebook app (above). link

-The ADC has announced its 2013 Portfolio Night All-Starts competition, which will bring one creative from each of the 24 participating PN 11 cities to New York to battle it out in August. link

-If you didn’t catch it last week, R/GA picked up “World’s Best Idea” prize for Nike+ FuelBand at the 2013 New York Festivals International Advertising Awards. Check out the full winners list here.

-Smoke & Mirrors alum Paul O’Beirne has joined Carbon VFX as senior producer in its New York office.

-While we’re on the prodco tip, let’s tell you that commercial prodco Cap Gun Collective, which was founded in Chicago, has opened up shop in L.A. and has hired former Furlined EP Jason Botkin in a similar role. link

-This news has been out for a little while, but NYC/Phoenix digital agency iAcquire has launched a new “visual agency footprint” including website, logo and brand presence. link; link