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Posts Tagged ‘Pete Shamon’

Delayed Response Brings LeBron McDonald’s Spot Back into Focus

Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.

In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.

Credits after the jump.

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McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

 

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