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Posts Tagged ‘Peter Jackson’

Here’s Air New Zealand, Sports Illustrated’s ‘Safety in Paradise’

Last week, we brought you the behind-the-scenes video for Air New Zealand’s collaboration with Sports Illustrated, the flight safety video, “Safety in Paradise.”

Now, without further ado, is that full clip (above). “Safety in Paradise” celebrates 40 years of Air New Zealand flying to the Cook Islands, and 50 years of Sports Illustrated helping adolescent boys explore their budding sexuality with their Swimsuit Issue. The new safety video features swimsuit models Ariel Meredith, Chrissy Teigen, Hannah Davis, and Jessica Gomes hanging with Cook Island natives — as well as a cameo from three-time cover model Christie Brinkley (who just turned 60!) from her Hollywood home.

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand global head of brand development.

To celebrate the launch of “Safety in Paradise,” Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands. The video goes live today and “will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.”

“Safety in Paradise” marks the latest in a long line of innovative safety videos from the airline, including videos starring Richard Simmons, Bear Grylls, and Betty White, and a Hobbit-themed safety video timed to coincide with the release of Peter Jackson‘s first Hobbit film. It also marks just one aspect of a “major worldwide marketing campaign planned to celebrate the 50th anniversary” of the Sports Illustrated Swimsuit Issue.

 

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Air New Zealand Still Offering Non-Stop Flights to Middle Earth

Yesterday, Air New Zealand announced its latest campaign entitled “Middle Earth is Closer Than You Think,”  a continuation of its association with The Hobbit Trilogy. The airline, dubbed “the official airline of Middle Earth” rolls out the campaign two weeks ahead of the launch of the second film in Peter Jackson‘s saga. The campaign was announced with a 2:30 video, “Just Another Day in Middle Earth,” featuring Dean O’Gorman, who plays dwarf Fili, and the voice of Sylvester McCoyThe Hobbit Trilogy’s Radagast the Brown.

Tolkien fanatics are well aware of New Zealand’s association with Peter Jackson’s Middle Earth films, but stoking their interest with a Hobbit-themed campaign makes a lot of sense for the airline. Tourism New Zealand survey figures from last year’s The Hobbit: An Unexpected Journey marketing campaign “showed 82 percent of international survey respondents stated the campaign increased their interest in New Zealand” and “8.5 percent of international visitors to New Zealand during January-March this year said The Hobbit Trilogy was a factor in stimulating their interest in New Zealand.” So using Tolkien to sell New Zealand is a proven method, and Air New Zealand doesn’t disappoint with their latest installment.

The “Just Another Day in Middle Earth” video employs a cheeky sense of humor to merge Middle Earth references with Air New Zealand’s friendly approach. Tolkien fan boys will undoubtedly eat this one up, even if there aren’t quite as many cameos as in last year’s “An Unexpected Briefing.” My only complaint would be that in a 2:30 spot, I’d expect to see more shots of New Zealand’s stunning landscapes, but I imagine most people are here for The Hobbit factor and I’m in the minority. It’s a cute little video, and if you’re a Tolkien obsessive, it should make you want to visit New Zealand even more than you (presumably) already do.

Another important component of the campaign is a contest allowing participants to choose from entering for one of two prizes: tickets to the Hollywood premiere of The Hobbit: The Desolation of Smaug, or a “once-in-a-life-time Middle-earth experience for two in New Zealand.” Personally, I don’t see why you’d take the Desolation of Smaug premiere over a chance to visit New Zealand, but I’m sure a certain breed of Tolkien/Jackson fanatic would rabidly disagree with me. Air New Zealand is also resurrecting the idea of decking out one of its planesHobbit style, from last year’s campaign. This year, they will be turning a Boeing 777-300 into a flying billboard for Jackson’s latest installment. The plane will be unveiled December 2nd, leaving that night in time to touch down for The Hobbit: The Desolation of Smaug premiere in Hollywood. Most Tolkien nerds would kill a bag of puppies for a spot on that plane.

 

Air New Zealand Debuts ‘Hobbit’ Plane Because Nerds Will Pay Top-Dollar to Ride It

On December 14, the first installment of a movie trilogy based of J.R.R. fantasy novels hits theaters stateside. Unlike the blockbuster Lord of the Rings trilogy, this will break up one book, The Hobbit, over three movies. Take into account that The Hobbit is far shorter than any of LOTR books, and we can expect a movie where Bilbo Baggins sits around, is visited by a bunch of dwarves and a wizard, gets sloppy drunk, and decides to go on an adventure with them all during a three-hour run-time. Yes, it will be something.

Similar to the LOTR trilogy, The Hobbit is being shot almost entirely in New Zealand. Now, I’m not sure if you’re aware, but when you account for tourism dollars, the LOTR trilogy basically single-handedly boosted New Zealand’s entire economy. It is because nerds will do anything to live out their silly fantasies, and, yes, maybe New Zealand is kind of a pretty looking place. In any case, New Zealanders (or “Kiwis” as your annoying coworker calls them) see the new trilogy as another influx of tourism dollars for their scenic island nation. Therefore, Air New Zeland is has painted one of its jumbo jets with all the characters your weird friend will soon fall in love with and blow their life-savings trying to get a seat on.

This painstakingly painted cash-cows follows a spot from Air New Zealand where flyers are briefed by hobbits under a similarly whimsically flute-heavy soundtrack. Peter Jackson, director and producer of both trilogies says of the plane, “It’s wonderful to see such a stunning image to celebrate The Hobbit: An Unexpected Journey on one of Air New Zealand’s largest international aircraft. It’s a unique representation of the innovation and creativity of New Zealanders and a great opportunity to show off the incomparably beautiful landscape of this country.” But then, of course he would say that.

Air New Zealand Finds Ideal Ambassadors in Middle-earth Dwellers

Fresh off of tapping Draftfcb SF to handle its North American creative duties, Air New Zealand turns its focus back to its home turf for its latest round of kooky campaigning. With Peter Jackson‘s first installment of his Hobbit trilogy hitting theaters this December, Air New Zealand teamed up with Weta Workshop to show some love for its native son with an in-flight safety video filled with characters familiar to the J.R.R. Tolkien realm including Gollum, hobbits, elves, etc. Hell, even Jackson himself makes a cameo as do Tolkien’s great-grandsons.

For those of you fanboys/girls out there (we, sadly, cannot really count ourselves among them), stick around for the end of this “Unexpected Briefing to find out how to unlock “Elvish” codes and enter to win a trip to New Zealand and peep the Hobbit: An Unexpected Journey premiere. Now, can we get a sequel to the Al Bundy in-flight clip please?