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Posts Tagged ‘Philippe Andre’

SapientNitro Launches ‘Move You’ for Lycra

SapientNitro has launched a new brand campaign for Lycra, its first since becoming AOR for the brand.

The global campaign, entitled “Move You,” kicked off with a broadcast spot — which has 60, 30, and 15-second variations — that broke last night in Brazil. Loosely inspired by Victorian-era photographic pioneer Eadweard Muybridge, and directed by Philippe André, the spot shows a woman in different environments encompassing a typical day. She bursts into sudden dance-like movement, with a time-lapse effect creating a trail showing the freedom of movement made possible by Lycra products. It makes for a visually compelling ad which fits with the brand’s message, even if it takes a second to pick up on when first viewing.

The print campaign, shot by acclaimed photographer Rankin, employs a similar approach. Additional aspects of the campaign include “a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.” Read more

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Tuesday Odds and Ends

-A creative director at Chiat LA wants to help the kids and honor Steve Jobs at the same time. link

-Dallas-based digital shop Rocket Red was named AOR for something called Glowpoint.

-Non-profit org LA Inc. appointed Campbell-Ewald as its AOR.

-Facebook settled an FTC complaint over 2009 privacy breaches. link

-Cyber Monday did quite alright. link

-Director Philippe Andre joined the roster of Biscuit Filmworks for North American commercial representation.

-ADC Gold Cube-winning filmmaker John X. Carey signed with digital production studio The Famous Group.

-Former Google exec Chris McCarley joined Virginia Beach, VA-based BCF as account supervisor/digital planner.

-Colle+McVoy and Rumble give us a new Purina spot (above).