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Posts Tagged ‘President Obama’

YouTube, 72andSunny Celebrate Equality for All Athletes

72andSunny has a new campaign for longtime gay rights supporter YouTube, entitled “ProudToPlay.” The star-studded campaign celebrating diversity in sports is set to run through the end of June, which is LGBT Pride Month, reports AdWeek.

In addition to gay athletes such as Jason Collins, Michael Sam and Robbie Rogers, the spot also features clips of Nelson Mandela, President Obama and Kobe Bryant talking about the unifying power of sports and the importance of gay rights. Set to Katy Perry‘s “Roar,” the “#ProudToPlay” video clocks in at two minutes, ending with a rainbow soccer ball YouTube logo tying the spot to the impending World Cup in Brazil (as does some of the footage used). “#ProudToPlay” is already getting a lot of attention. Since its launch yesterday, the video has racked up almost 3 million views (and an unfortunate but completely expected rash of homophobic comments).

“We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort,” YouTube wrote in a blog post. “We stand with our community in the belief that youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field.”

For the remainder of the month, YouTube will be sharing a collection of videos about the LGBT community and sports on the YouTube Spotlight Channel, and invites users to upload their own videos “talking about what being #ProudToPlay means to you.”

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Friday Odds and Ends

-Fresh off of his highly-viewed/widely-discussed appearance on Between Two Ferns, President Obama has now found a new, somewhat notable ally in his pitch for the Affordable Care Act: LeBron James (above). link

-Y&R Midwest won Agency of the Year honors at the 2014 Chicago American Advertising Awards. link

-Five days after Sbarro’s filed for bankruptcy, Quizno’s is following suit. End of an era for the former mallrat in all of us, we suppose. link

-Minneapolis-based Omnicom agency Martin Williams and hometown brew brand, Finnegans, will be rolling through town in what they dub the world’s first “reverse food truck” this weekend. link

-NYC-based digital agency Ready Set Rocket, which works with fashion/retail, CPG and media/entertainment clients ranging from Ann Taylor and Diesel to Fast Company and Live Nation, has welcomed a handful of new staffers. The new hires include
Sal Basile, senior content strategist; Amanda Roach, email marketing manager; Ben Luckadoo, digital strategist; Jana Hoffman, copywriter; Matt Mewtown, developer and Michael Craig, engagement manager.

Former R/GA Strategist Jon Jones Heads to Robert Gibbs-Run Firm

jonjonesAfter spending the last four-and-a-half years at R/GA’s New York hub, where he served as senior strategist, working with clients ranging from Nike to Unilever to Samsung in the process, Jon Jones has left the agency for the digital age to assume the chief digital officer position at The Incite Agency. In case you don’t know what Incite is, it’s the communcations firm co-founded by Robert Gibbs, President Obama‘s former press secretary. Jones has some history with Obama as he served as his first digital strategist for his 2008 presidential campaign. During his career, Jones has also worked for trades like The New Republic.

GS&P Parlays Fake Audubon/Obama Twitter Feud into Musical Tweet Project

Last week, those perennial rabble-rousers at The Onion took it upon themselves last week to offer up a blow-by-blow account of a Twitter tiff (albeit fake) between President Obama and The Audubon Society (home to “the original tweeters” as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired here).

Well, inspired by the goings on, GS&P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed “Tweet Your Tweet.” The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe,  matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president’s account is aptly enough the first to get a nod in “Tweet Your Tweet,” which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&P chief digital officer Kalle Hellzen says, “…we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect ‘thank you’ to @barackobama and a fun experience for everyone else to play with.”

Credits after the jump.

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And Now, the Post-State of the Union Gospel from Jordan Zimmerman

Yes, folks, the muscle-bound, self-proclaimed “Alpha Dog” and proprietor of Omnicom-owned, Fort Lauderdale-based agency Zimmerman continues his apparent quest to reach Fox News-level punditry by offering his own response to President Obama‘s state of the union address (and without a Poland Spring water bottle in sight, no less). With printed talking points in front of him, Zimmerman, who last discussed “parking his assets” in the wake of Obama’s reelection, now preaches about the deficit, unemployment and more. To sum it all up if you can’t make it through the seven-minute sermon, Obama doesn’t “give a damn about the Constitution” according to Zimmerman. Happy Friday!

Joe Alexander & Friends Throw Support Behind Obama in Animated Clip

There’s no children’s choir singing hymns of impending doom a la Jeff Goodby‘s controversial pro-Obama submission (which has since been pulled, drats), but now-official Martin Agency CCO   Joe Alexander and a few of his pals make clear their political leanings via the clip above. The spot, dubbed “Let’s Finish the Job,” was created outside the agency and actually originated with SVA students who Alexander taught last year. It’s perhaps a bit less divisive than what Goodby was preaching, but reiterates what many were chanting during President Obama‘s stop in Ohio this morning: “Four more years.” Feel free to leave your kudos or scorn below. Credits after the jump.

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Thursday Odds and Ends

-Hamburg-based skin care brand Beiersdorf, the owner of Nivea among other products, has had a busy day. First off, its lead global creative agency Draftfcb appointed Constantin Kaloff as global ECD on the brand and second, Beiersdorf has shifted North European media duties from Carat to MEC.

-Barbarian Group offers its brief, amusing take on W+K’s new Facebook spot. link

-Logan & Sons , the live-action unit of bi-coastal prodco Logan has added directors Emily Kai Bock, Paul Minor, Hauke Hilberg, Jens Gehlhaar and Luke Gilford to its roster.

-Following his seemingly lackluster debate performance last night, President Obama ups his game on Twitter. link

-In case you missed, here’s your list of 2012 MIXX Awards winner, which included the likes of RPA. link

-And now, let’s enjoy a little “Party Traning” from Swedish fashion brand, Björn Borg (above). link

-USA Today enlists the services of comScore to aid in online ad measurement. link

-WestJet and TBWA\Canada have parted ways. link

 

Monday Odds and Ends

-As we first noted last week, Ian Sohn has indeed returned to Ogilvy Chicago, now officially joining up as EVP, director of emerging platforms & partnerships.

-Following a review that started in July, EVB’s London office has picked up global social AOR duties for Chivas Regal. link

-Deutsch LA kicked off its new “Why VW” brand campaign for Volkswagen that includes the spot called “Smiles” above. link

-Well, this is interesting. As part of Adweek‘s “Brand Genius” honors, the trade is bestowing its first “Brand Visionary” award upon NYC mayor Mike Bloomberg.

-By the way, have you seen the fake NYPD ads that are complementing today’s Occupy Wall Street anniversary? link

-Yes, the “most interesting man in the world” will fundraise for President Obama in Vermont. link

-Global creative agency ATTIK promoted Michelle O’Hea to account director on Scion.

-Chicago-based agency Tris3ct promoted CSO Thomas Stiefermann to EVP/managing director of its new El Segundo, CA office.

-Vegas-based The Pitch alum SK+G has been appointed as agency of record for a handful of Orient-Express luxury hotel properties in North America.

-New York comms firm Roth Partners was named AOR for Newell Rubbermaid’s baby product brand Graco in North America. There was no formal review and billings were undisclosed.

-Creative producer Nicole Visram joined L.A.-based Arcade Edit as EP.

-So, what can the ad tech world learn from the new iPhone? link

Thursday Odds and Ends

-If its stock tumble wasn’t enough, Nokia has now had to apologize for a “faked” Lumia 920 ad. link

-Loyola Marymount University and thinkLA have teamed up to launch the mSchool: Institute for Marketing at LMU.

-L.A.-based Stun Creative imagines a scene where President Obama and Mitt Romney talk shit at a barber shop (above).

-The One Club’s international short film & video competition known as OneScreen Festival announced its jury lineup. link

-Draftfcb has shut down shop in Melbourne. link

-Publicis Groupe agency Rosetta appointed Jennifer Friedberg as managing partner, consumer products & retail.

-We know you’ve been craving some new reading material from TBWA Worldwide chairman Jean-Marie Dru and now you have it with his fifth book, JET LAG: An Adman’s View of the World. link

Thursday Morning Stir

-Coca-Cola tops one list of “most liked advertisers on Facebook.” link

-Well, this is old, but pertaining to topics of the week. link

It looks like L.A.-based agency Zambezi has moved on from the whole Ashton Kutcher thing, and we don’t mind (above).

-TBWA\London has reunited creative directors Walter Campbell and Sean Doyle. link

-Here’s more on President Obama‘s Reddit riff-raff. link

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