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Posts Tagged ‘Ralph Watson’

BBDO NY Has Some ‘Ideas’ for GE

BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work.

While “What Would Happen” and “Childlike Imagination” looked at innovation with a sense of childlike wonder, “Ideas” takes a sharp sidestep, personifying those ideas and focusing on how they often emerge as “rough around the edges” but grow into something beautiful. (Unlike the earlier ads, this one is directed at young aspiring engineers and intended to run primarily online.)

In the 60-second online spot, ideas are presented as an odd-looking creature that looks like something that could have crawled out of the reject pile at Jim Henson’s workshop.

Starting from birth, we follow an idea as it has a rough time of things. Continually facing rejection, it resorts to sleeping on the streets until it is finally taken in by GE. “Ideas are scary, and messy, and fragile,” says a voiceover, “But under the proper care, they become something beautiful,” and then we see the fully-transformed idea, followed by the “Imagination at work” tagline.

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CP+B Boulder Names Ralph Watson CCO

Ralph_WatsonCrispin Porter & Bogusky Boulder have announced the appointment of Ralph Watson as the office’s new chief creative officer, AdAge reports.

After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.

We Hear: New AT&T Creative Team at BBDO?

Sources familiar with the matter are telling us that copywriter Grant Smith (pictured) and art director Rick Ardito are returning to BBDO New York, where they both spent over four years before splitting to launch their shop, Handsome Advertising. From what we hear, Smith and Ardito, whose working relationship dates back 12 years to their Cliff Freeman  & Partners days, will be joining BBDO’s AT&T creative team, which is currently led by ECD Greg Hahn. We’re still trying to get a concrete start date for the pair as well as their titles. We wager that it’s something in the CD realm. Sources add that Smith and Ardito are replacing Ralph Watson, who left BBDO for Goodby Detroit in September.

Update: Here’s a note that BBDO North America chairman/CCO David Lubars sent to staff today:

“Most of you will remember Grant Smith and Rick Ardito.  They’re a fantastic creative team who created successful and well-awarded work with us on FedEx and Monster among others.  I’m happy to report they’re returning the agency as SCDs  to help Greg Hahn lead the AT&T business.

I hated when those guys left and I love that they’re back – I know you will, too.  They start Wednesday, please drop by to welcome them home.”

BBDO Alum Watson Heads to Goodby Detroit

Goodby Silverstein & Partners has lured BBDO’s Ralph Watson to the Motor City to serve as ECD/associate partner, add to the Dte and share creative leadership on the agency’s Chevrolet account. During his time at BBDO, Watson served as ECD on the AT&T business (he was co-ECD on this spot from last year among others). Prior to BBDO, Watson spent three years as a CD at Saatchi & Saatchi New York on Miller Brewing, Wendy’s and General Mills. Says GS&P’s co-namesake Jeff Goodby in a statement, “With GM’s goal of making Chevrolet a global brand, we had an opportunity to bring in someone with incredible creative horsepower. It is all part of our plan to move more and more of the Chevrolet creative work to Detroit. We are delighted that Ralph can join us and offer his talents. He’s also a real mensch, and Detroit is a place that requires a lot of heart. Ralph’s got that.”