TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Rana Martin’

Translation Goes Back to School for Champs Sports

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.”

That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. “Practice,” for example, is a montage of players training for the upcoming season at football practice, ending with the coach riling the team up with a chant. “Joy Ride” and “First Period” (which we’ve included after the jump) are similarly straightforward (and self-explanatory) eschewing any dialogue for a focus on Champs Sports’ products. You have to wonder if maybe they could have benefited from a little more substance, though. Read more

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

Keith Stone Doles Out Manly Advice for Keystone

During the now-tired manly man spokesperson ad trend that’s been beaten to death over the last few years, I’ve always had a soft spot for Keystone’s trucker hat-wearing mascot, Keith Stone. I guess it’s because Keith was actually a somewhat recognizable archetype, whereas his fellow manly spokesmen look nothing like the consumer they’re attempting to appeal to. The difference is that you can actually picture a dude who looks likes Keith walking into your local convenience store, grabbing a case of Keystone, and handing a series of crumpled bills and loose change from his pocket to the cashier before jumping in his rusted pickup.

There’s a degree of honesty to Keith that, when backed up by some insight, can work very well. Such is the case with the above spot, one in a trio from Saatchi and Saatchi NY and Tool director JJ Adler. What “true” guy wouldn’t agree with Keith and admit that yes, emoticons are an incredibly maddening way for other dudes to express themselves? Whenever I get a text message or IM from a friend that contains an emoticon, it’s nearly impossible not to let out a sigh of resignation. Add to that some great copy, and Keith Stone not only becomes a symbol of manliness–he becomes a symbol of integrity, dammit!

I wish I could say the same for the other two spots, both of which exchange this keen insight for the trite “guys will be guys” subjects that have existed as long as the idea of manliness has. Real men drink beer instead of eat salad? Keith, you can do better than that. If I wanted to know that men like bacon, I would ask the Dr. Pepper 10 guy. One more spot about fist-bumping along with credits follows after the jump.

Read more

Heineken Indicates When Handlebar Moustaches are Appropriate

“The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course, the handlebar moustache has become a hipster facial-hair fixture over the past few years, and Heineken has definitely been appealing to young 20-something urbanites since W+K Amsterdam’s “The Entrance” was released at the beginning of the year. Hell, they were even the official beer sponsor of Pitchfork Music Festival in Chicago this past weekend, and plenty of Heineken Lite cups were devoured by indie rock snobs who indifferently listened to the offensive hate-rapping of OFWGKTA.

But, as has been the case with all of Heineken’s spots from 2011, we get memorable characters, a playful sense of humor and eye-popping cinematography. While “Snakeskin Jacket” was mostly about where not to wear your odd fashion of choice, “Handlebar Moustache” is about how awesome you could look entering into an early 1900s bare knuckle boxing match (and how a victory could snag you the dream girl). With Pabst Blue Ribbon on the brink of “selling out,” this brand has the foresight to target a market looking for an iconic beer of choice to rally behind, choosing to emphasize style over blue-collar credibility. Thus far, W+K is delivering in a big way. Credits after the jump.

Read more