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Posts Tagged ‘Randy Krallman’

McCann & MRM Taps Craig Robinson for Verizon

McCann & MRM enlist the aid of actor/comedian Craig Robinson (who also stars in a campaign for Dodge Dart) in the latest spot for Verizon FiOS.

The spot is a mock infomercial, featuring Robinson crooning hits about Verizon’s service, touting the amount of recordable time provided. In one song, “I Save Every Show About Hoarders,” he admits that he records, and never deletes, shows about hoarders, currently up to 167 episodes. Other hits include “Damn, Fishing Gets All Dangerous,” “Sports Highlights on the Toilet” and “Zombie Movies in Bed.” It’s a funny approach, and Robinson is endearing as always. The only problem with a fake bad infomercial is that it will never be as funny as a real bad infomercial. But then the spot’s real competition is other ads from cable providers and it wins, hands down. There’s also a 15 second edit of the spot, but a lot is lost in the process. Stick around for credits after the jump. Read more

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BBDO Reads Subtitles, Rearranges the Furniture for AT&T

A spot from BBDO‘s latest campaign for AT&T combines the 70′s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90′s metal show hosted in…a high school auditorium?

The point, of course, is that the quality of reception on many cellular networks leaves crucial calls all but indecipherable…and that subtitles aren’t just for Bergman movies that you can’t fully appreciate even after the translation.

We feel bad for the fake band in this spot, because we failed to see even one head banging.

More of the “Frank and Charlie” series plus credits after the jump.

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FCB SF Gets Suggestive for Trulia

FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.

The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump. Read more

FedEx Wants to Be Your New Holiday BFF

You have a lot of choices for speedy package delivery this holiday season. And, if you’re the kind of person people describe as “manic,” “spazzy,” or “downright insane,” FedEx desperately wants you to consider their service for all your gifting needs.

A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn’t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?

Credits, and the final spot, follow after the jump.

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‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman