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Posts Tagged ‘Renata Florio’

Draftfcb NY Welcomes Florio Along with Jordan as GCD

A week after announcing the hiring of BBDO NY alum Kevin Jordan as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO  Javi Campopiano revealed that the agency has brought on Renata Florio as a fellow GCD. The newest hire, who indulged us in a Super Bowl quickfire Q+A this year, most recently served as CCO at Grey Group’s Hispanic agency unit, Wing. We’re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano’s note below to find our more about the pair if interested.

“Hi all,

You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.

Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)

Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including  BBDO, StrawberryFrog, Saatchi & Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&G.

So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.

More to come soon.

Javi”

 

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Here’s Today’s Quickfire Super Bowl Ad Q+A, this Time with Wing CCO, Renata Florio

Ask and ye shall receive as our Super Bowl-related agency inquiries keep pouring in. Our latest quick Q+A is with Renata Florio, who’s spent the last 18 months serving as chief creative officer at Grey Group unit, Wing. Prior to her current gig, the Brazilian native served as ECD at StrawberryFrog Sao Paulo. Anyhow, let’s talk Super Bowl, shall we?

Though plenty have already been revealed, what ads are you most excited about and/or looking forward to this Super Bowl?

I’m most looking forward to watching the Coke Chase follow up. I have seen the Coke Chase online, so I’m very curious about the follow-up spot that will run right after the game, showing who won the competition according to the Facebook fans’ choice.

Is the ever-increasing Super Bowl ad cost really worth what’s now $4 million a spot?

When it comes to a memorable opportunity as the Super Bowl break, there’s no expensive/not expensive discussion. It’s all about heart value, mind share and a recall that can last forever. The Super Bowl is such an important “catwalk” of the TV advertising business that’s it’s worth every cent.

How important are the digital tie-ins to the TV spots, i.e. mobile and social, is value increasing?

You can’t talk Super Bowl today without planning Social Media engagement. People already say “Have you seen on Facebook the Super Bowl ad that Coke will show in the actual Super Bowl?” It’s a weird sentence but a true and exciting reality. Super Bowl begins online now.

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