In what would have been quite the change of scenery for a major ratings draw, FOX recently threatened to leave Nielsen to go to exclusively with Rentrak for its measurement needs. In what resembled a real-life episode of 24, this imbroglio went unsettled until the last minute.
In short, advertisers (and our fellow agencies) don’t have to worry about altering subscriptions or anything, FOX is staying put.
The story from MediaPost tells us that this tiff between the two sources almost escalated into something nasty. The deal was announced just as Fox’s previous contract was set to expire, averting what would have been one of the biggest defections of a major TV stations group in Nielsen’s recent history.