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Posts Tagged ‘Richard Exon’

The Egotist Returns Once Again, This Time from London

Damn, has it really been close to a year since we received our last Egotist beat report? No worries, time flies, and for the first time, the Egotist network chimes in from London with an extensive look (with videos galore!) at the goings-on across the pond. Without further ado, here you go.

London is busy. Clients are spending. There are no mass redundancies.  Yet there is an air of caution hanging over the capital. With talk of a triple dip recession, the UK’s economy downgraded from its triple-A status and slow to no growth, clients want to be sure they’ll get a return on their marketing investment. In recent months, we’ve seen several big name brands go to the wall – retail especially. Blockbuster, Comet, HMV, Jessops – all staples of Britain’s high streets, now going or gone.

Long-terms plans go out the window and survival is the name of the game. And that makes for safe work. The most adventurous campaigns are the ones established before this cloud drifted over us.

So that’s the background. Who’s doing what?

After a big setback losing Nokia, Wieden & Kennedy bounced back when Tesco – the UK’s largest supermarket – awarded them their business last year.

W&K’s Christmas campaign for Tesco (above)

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Thursday Morning Stir

-Animation director Pete Circuitt, whose credits include JWT/Macy’s “Yes, Virginia” special, has signed with The Sweet Shop for global representation.

-Richard Exon and Damon Collins, formerly chief exec and ECD at RKCR/Y&R, respectively, have officially opened the doors of their new agency startup, Joint. link

-Sprint will kill off Nextel in June 2013. link

-So, what are the dos and don’ts of social advertising? link

-Guess you can’t really explain the product benefit of Durex Performax Intense any better than the clip above. link

RKCR/Y&R Alums Need Help Naming Their Startup

For those who don’t know, Richard Exon and Damon Collins, who served as CEO and ECD, respectively, at London’s Rainey Kelly Campbell Roalfe/Y&R, left said agency last fall to launch their own startup. The only problem is that they still haven’t come up with a name for their new venture, so now the dynamic duo is asking for the public’s help via a new site they’re dubbing appropriately enough the “Startup Name Chooser.” Though they’ve already come up with 100+ names with ready-to-go logos, Exon and Collins are still soliciting feedback from users, whether they tweet the pair their favorites or come up with suggestions of their own. Let the crowdsourcing commence.