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Posts Tagged ‘Rick Astley’

RPA Taps Michael Bolton as ‘Talent’ for ‘Happy Honda Days’

If there’s one thing the Internet loves (aside from cats and pornography), it’s cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to rickrolling. RPA seeks to cash in on the phenomenon with their “Happy Honda Days” campaign, featuring Michael Bolton, the man once referred to as a “no-talent ass clown” in Office Space who returns to advertising after stints in spots like the one for Optimum earlier this year.

The campaign contains four new spots, all of which feature Bolton singing. Each spot begins by asking “What does it feel like to get a great deal at Happy Honda Days?” before answering with an original holiday song from Michael Bolton. (These would have been much funnier if they had made Bolton sing “When a Man Loves a Honda,” but I digress…) Our favorite is the spot featured above, in which Bolton’s singing is met by blank stares (probably the most honestly depicted reaction of the four spots/how we would react in that situation). As you can surmise, RPA went for the goofy approach with this campaign, in the hopes that people find the spots memorable. It would help if there was a little more variation among the four 30 second ads, as they all feel like basically the same spot. In addition to the TV campaign, there will be a live social media event on November 22nd featuring Bolton delivering personalized messaged under the promoted hashtag #XOXOBolton, as well as print and radio campaigns.

We don’t know about you, but we can’t see or hear anything about Michael Bolton without thinking of this. Credits and second “Happy Honda Days” spot after the jump. Read more

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And Now, Your Wednesday ‘Mad Men’ Rickroll…of Sorts

It took over five years, but the internet meme known as “Rickrolling” has finally breached the offices of Sterling Cooper Draper Pryce–well, in a sense. We’re not sure how long this clip took to piece together, but this nifty rendition of Rick Astley‘s timeless 1987 hit  “Never Gonna Give You Up” starring the cast of Mad Men brought a little smile to our faces on this dreary, dazed Wednesday. According to the YouTube page, the video was made for Richard Sandling’s Perfect Movie, a monthly stand-up comedy show about films at The Leicester Square Theare, London. Makes perfect sense now.

(via Gothamist)