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Posts Tagged ‘Rivers Cuomo’

OMD Welcomes New CDO, Social Lead

Omnicom media unit OMD has appointed Rivers Cuomo doppelganger Ben Winkler as its new U.S. chief digital officer. Winkler, who assumes his new title on May 9, arrives from IPG’s Initiative,  where he spent the last two years as SVP, director of digital and oversaw interactive marketing efforts and digital programs for clients including Bayer, USAA and Hitachi. Prior to Initiative, Winkler spent well over four years at the Martin Agency, where he served as VP/director, interactive media.

On the social media front, OMD has tapped Colin Sutton to serve as U.S. director of its WOM practice, Word. Sutton joins from Group M unit M80 and most recently was part of the team involved with the decision to release VW’s ever-so-popular “Force” Super Bowl ad days before the big game. The end result of “the decision?” The ad accumulated 12.5 million views, 10,000 comments and 62,000 Facebook likes  fours hours before the Super Bowl started. So, guess he some reason to boast? Anyhow, Sutton’s other clients during his time at M80 included Audi and Microsoft.

 

 

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State Farm’s Newest Pitchmen: Weezer

As indie snobs will no doubt continue to bitch and moan that Weezer has never recaptured the glory of their debut or even better follow-up, Pinkerton, we’re sure Rivers Cuomo & Co. aren’t doing themselves any favors with those elitist pricks by whipping up this jingle for State Farm. Whatever, let them continue to gripe as we actually dig this brief ditty that has all the power-pop goodness that we’ve come to expect from this group (but have been sadly left without in recent years).

According to Paste, the story goes that the insurance company asked Weezer to re-record their theme song and when Cuomo pressed them to find out if there was more to the jingle than eight little words, State Farm found a complete version of the tune in their “vault.”

We know it’s been out for a few days, but what the hell, it offers us some nice, quick respite from the day and at the very least, is better than anything that smug pitchman is selling us in the State Farm TV spots these days.