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Posts Tagged ‘Rob Baird’

ADC Young Guns Adds ‘Artist-in-Residence Award’

Young Guns Artist-in-Residence AwardADC Young Guns announced yesterday the addition of the “Artist-in Residence-Award” for Young Guns 12. ADC is launching the award with Levine/Leavitt, “a commercial artist management agency based in New York.”

Up to five Young Guns 12 winners will be invited to join a special Artist-in-Residence roster at Levine/Leavitt, with the stated goal of advancing the careers of young talent. Agents at Levine/Leavitt will be joined by an advisory board of creative industry professionals to “work closely with this group to guide them and help take their careers to the next level.”

“This is a very exciting time for the incoming class of Young Guns, said ADC director of education, Brendan Watson. “Representation by Levine/Leavitt, a top tier firm, will be life changing for these talented young creatives.”
Winners of the Artist-in-Residence award will be announced at the Young Guns 12 Awards Ceremony and Exhibition Party in October. Here’s what the advisory board looks like so far:
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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Mother NY Alums Officially Launch Austin-Based ‘Preacher’

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The trio of former Mother staffers who left the agency’s New York office for an Austin adventure have officially launched their shop (just in time for SXSWi, we suppose) that’s been dubbed Preacher. Along with doing some experiential work for Nike retail and a content project for Skillshare, creative director Rob Baird, managing director Krystie Loyland and strategy director Seth Gaffney have landed clients including healthy snack company Snikiddy, a Texas-based coffee brand called Seventh Flag launching this March, and a new golf lifestyle brand that Preacher is helping create from scratch to launch this summer under a yet-to-be-disclosed name that the latter came up with.

In case you need some background on the Preachers’ past, Baird was one of the original staffers at Mother NY, overseeing client work Virgin Mobile, Stella Artois, Dell Computers, Coca-Cola, Yahoo! and Sour Patch Kids (and doing two stints in the process). During his career, the creative vet spent time at TBWA Chiat Day on Skittles and Absolut, and Fallon on Starbucks, Timberland and SoBe. Gaffney served as co-head of strategy at Mother while Loyland held the post of VP of new business and account director.

Veteran Mother Trio Splits for Austin to Start New Venture

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Just a month after losing longtime creative Piers North to Spring Studios, Mother is watching three more veteran staffers move  on as creative director, Rob Baird, Mother & former director of new business Krystle Loyland, and co-head of strategy Seth Gaffney are heading to Austin start up their own operation. In a statement regarding the departing trio, Mother NY founding partner, Andrew Dietchman, says,  “Rob, Krystle, and Seth have made huge contributions over the years. That we’ve repaid their commitment to Mother by helping them arrive at a place where they have the confidence and skills to venture off on their own is a point of enormous pride for me and my partners.  They will forever be part of our family and we’ll always support them in any way can.”

Baird had two stints at Mother during his career, rejoining the agency from TBWA\Chiat\Day NY in summer 2010 to lead creative on Dell, Stella Artois and Coca-Cola among others. As for Loyland, the exec spent six-and-a-half years at the agency, working with clients including Tanquery/Diageo and Google while Gaffney joined in his role at Mother in 2010 after serving on the account/strategy side at the likes of W+K  and Deutsch. We’ve been told the trio’s new venture will be announced soon and will open in early 2014.

Tatarka Leaves Mother

It looks like eight years at Mother NY was long enough for Allon Tatarka, who has left the agency to give it a go as a freelancer. The copywriter initially joined Mother from Fallon (as did his partner-in crime/art director Rob Baird) in the spring of 2004 . Tatarka subsequently worked on a host of campaigns for Virgin Mobile (one of the most recent was “Manufacturing Sparah”) as well as Spike TV, Dell, Target and Sour Patch Kids (you might remember this Method Man/SPK music video from last fall).

Tatarka spent seven years in all at Fallon prior to joining Mother, first in the Minneapolis base and then the now-defunct New York office. We’ve been told his last day at Mother was March 9. His former cohort Baird, if you remember, rejoined the agency in June 2010 after a stint at TBWA\Chiat\Day NY.

Let’s Take a Moment to Mourn the Loss of an Ad Star, Promote Animal Awareness

There once was a dog named Phoebe, and from the looks of quotes below, she had quite an effect on the agency world. Hey, it’s Friday and the industry (as well as us) are in or will be in Austin this weekend, so cut us some slack. Anyhow, we lament the loss of an apparently prolific pet, which has appeared recently in ads for Nissan and Milwaukee’s Best.

“Over the past 9 years Phoebe was a mainstay at agencies including TBWA\Chiat Day in LA, and Mother, Y&R and most recently Deutsch in NY. A full breed Papillion, and owner of Deutsch NY’s Director of Art Production Helen O’Neill, she passed away on Tuesday, March 6th. In addition to her work at the office, Phoebe was also a part time model, appearing in ads for Nissan and Milwaukee’s Best, she also graced the cover of Creativity with her bosses from Mother in 2008.

Phoebe’s unexpected passing came from ingesting something laced with poison off of the streets of NYC.

In honor of her contributions to making the workplace a better place for all, and to help other unfortunate animals in our area, we will be hosting a fund raiser for the ASPCA at Il Bagatto on Thursday March 15th.

We asked a few of her employers to share with us a few words:

- Greg DiNoto (CCO Deutsch NY): “Phoebe had brains and beauty and never met an ad she wasn’t afraid to take a piss all over.”

- Rob DeFlorio (Former Partner Mother NY): “Phoebe was the ideal employee at Mother…A good listener that didn’t say too much”

-Val DiFebo (CEO Deutsch NY): “Phoebe roamed the Deutsch halls happily, making people smile. She’ll be missed”

-Lee Clow (Chairman and Global Director TBWA\Worldwide):  “Little Phoebe – I’ll never forget those ears. What a cutie!

-Rob Baird (CD Mother): “Phoebe had such an infectious spirit and energy. She was definitely opinionated and particular, but I think everyone respected her for that. If she liked something you were doing, you knew you’d cracked it.

-Rich Kolopeaua (CD Deutsch – followed Phoebe from Y&R): “I think Phoebe was more interested in art directors than actual work.

-Paul Malstrom (Parther Mother) : “Phoebe started as an intern at Mother, but already within a year she got promoted to Action Team Squad Leader as well as Head of Security. Her rise in the ranks were completely on her own merits, although I think her charm, and beautiful hair had something to do with it as well.  I will miss her very much.”

-Alain Sylvain (Strategery at Sylvain Labs): “Phoebe made work feel like home”

-Allon Tatarka (CD mother): “There are many reason’s why Pheobe’s immense talents were wasted in advertising. Not least of which being that she was a dog, and her main talents were being fluffy and eating tiny bits of kibble. She was, however, our strongest Strategist.”

With the loss of Phoebe, Madison Ave has launched a charity in her memory and, yes, created an email address for her to send your thoughts.

Virgin Mobile Manufactures Celebrity Couple

Meet Sarah, a thin leggy blonde and her new dashing, confused beau, Spencer. With their powers combined, they become “Sparah,” Hollywood’s newest celebrity couple. Isn’t this exactly how you’ve always imagined celebrity couples are formed? A talent agent introduces the pair, goes over (in Spencer’s case) cringe-worthy wardrobe malfunctions and hands them the keys to a new SUV and a mansion?

In this case, Virgin Mobile’s latest campaign with Mother NY will actually make Spencer and Sarah into L.A.’s newest “it” couple over the next six months. That’s right, this sociological experiment will actually take place right before our eyes. “Sparah” will appear in commercials, at store openings and public events like Virgin’s Freefest. Celeb obsessed fans can even monitor Sparah’s rise to fame on Virgin’s Facebook page. Confused how this will play out? As the pair’s talent agent (who we’ll hopefully see more of) says, “That’s a tweet. Tweet that shit.” Credits after the jump.

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It’s Easy to Go Overboard with Unlimited Data/Web

For only $25 a month, Virgin Mobile along with the the new LG Optimus V offers unlimited data and web giving you access to email, Twitter, Flickr, Foursquare, etc.. As you will see, it can be both a blessing and a curse. If you have a crazy Valentine stalker as depicted in this campaign, everything mentioned above can be used as a tool to follow your every move.

This creepy/comedic effort marks the next phase of the “Crazy Life” campaign created by Mother, which if you remember won back the Virgin Mobile business last summer.  Tom Kuntz handles directing duties for these spots, which we know are just a tad untimely, but better late than never. View one more spot and credits after the jump.

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