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Posts Tagged ‘Rob Reilly’

Wednesday Odds and Ends

-Halle Berry promotes her fragrance line, Wild Essence, in new ad (video above). link

-McCann’s Rob Reilly to DigiDay: “I don’t claim to be incredibly smart, but I certainly outwork people.” link

-Chicago-based design-driven production company Sarofsky Corp announced the addition of Steven Anderson as executive producer. link

-H&M chooses Tony Bennett and Lady Gaga for winter campaign. link

-Dentsu Aegis Network announced that Aegis Lifestyle, Inc. has acquired New York-based full-service lifestyle marketing agency MKTG, Inc.

-RealMassive named Craig Negoescu as the company’s first vice president of creative and design, in order to “further merge user needs, business vision and technical requirements into the architecture and design of the RealMassive search platform and application.” link

-Traditional publishers are better at reaching millenials than you might think. link

-Independent Austin-based agency T3 today announced the addition of Hawk Thompson as content strategy director and Oscar Llarena as head of its new user experience department.

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McCann Compares Internet to Escalators for Verizon

McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.

To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about). Read more

McCann & MRM Taps Craig Robinson for Verizon

McCann & MRM enlist the aid of actor/comedian Craig Robinson (who also stars in a campaign for Dodge Dart) in the latest spot for Verizon FiOS.

The spot is a mock infomercial, featuring Robinson crooning hits about Verizon’s service, touting the amount of recordable time provided. In one song, “I Save Every Show About Hoarders,” he admits that he records, and never deletes, shows about hoarders, currently up to 167 episodes. Other hits include “Damn, Fishing Gets All Dangerous,” “Sports Highlights on the Toilet” and “Zombie Movies in Bed.” It’s a funny approach, and Robinson is endearing as always. The only problem with a fake bad infomercial is that it will never be as funny as a real bad infomercial. But then the spot’s real competition is other ads from cable providers and it wins, hands down. There’s also a 15 second edit of the spot, but a lot is lost in the process. Stick around for credits after the jump. Read more

McCann Names New ECD

Mat BisherToday brings news that agency vet Mat Bisher has been promoted from GCD to ECD at McCann. His primary responsibilities in the new role will concern the global Microsoft account and New York-based Jose Cuervo.

The release tells us that Bisher, who joined the agency as Senior Art Director in 2005, helped McCann win both accounts (the latter thanks to the “Have a Story” campaign starring one Jack Bauer). We also know him as one of the minds behind the now-infamous clip telling us what, exactly, a “digital ninja” does.

Bisher’s work to date has earned plaudits from the usual suspects including Cannes, the Clios, the Webbys, the One Show and more; at McCann his past clients include Verizon Wireless, MasterCard, Chevy, Nature Valley and Dentyne.

Global Creative Chairman Rob Reilly writes, “…Mat is one of the brightest stars we have, so it made sense to move him into a position to succeed on a big stage.”

McCann NY Takes Unique Approach to Gun Safety PSA

You might not associate a sex toy battle with gun safety, but McCann New York ties the two together in a new 30-second video entitled “Playthings” that (finally) takes a different approach to the familiar gun safety PSA, created for gun responsibility organization Evolve.

In the spot, a woman goes to pick up her son at a friend’s house and finds him locked in heated sex toy battle with his friend. The friend’s mother, of course, looks horrified, and just when you thought things couldn’t get any more awkward one of the kids turns on the vibration feature. Around this time the voiceover intones the message, “If they find it, they’ll play with it. So always lock up your guns.”

The humorous approach is a welcome departure from the typical gun safety PSAs — which we see a lot of. “Playthings” is a lot more memorable than those efforts, and a lot harder to ignore, which makes it more likely to effectively communicate its message and even reach people who might just tune out the more serious, stern warnings of other gun safety PSAs. Of course, some of those people will just find the suggestive humor packed on “liberal propaganda” that much more offensive. But then McCann and Evolve didn’t really have any hope of reaching them anyway. While this isn’t the first time Evolve has employed humor in its PSAs — Saatchi & Saatchi New York’s February effort “The Bill of Rights for Dumbasses” took a similarly lighthearted approach — it is definitely the most effective. “Playthings” has already generated a fair share of buzz, approaching one million views since being released Wednesday and eliciting mentions in myriad media outlets. Credits after the jump. Read more

McCann Promotes John Mescall to Global ECD

John Mescall McCannThis morning McCann Worldwide announced that John Mescall will be its newest Global Executive Creative Director.

Mescall, who currently serves as ECD at McCann Australia (but did not appear in this brilliant piece of satire), will relocate to New York “in the coming months” to join fellow GECDs James Dawson-Hollis and Bill Wright; the move is part of McCann Global Creative Chairman Rob Reilly‘s efforts to consolidate and strengthen the larger agency’s creative leadership.

Reilly had this to say about Mescall, who led independent Australian shop SMART before its 2011 acquisition by McCann:

“John’s all talent and no ego and he has helped lead McCann Australia to become one of the best agencies in the world.”

The new GECD himself writes:

“It’s a seriously exciting time at McCann. The opportunity to work closely with Rob was just too big not to take, and we’re very aligned on the kind of work we seek to do.”

Mescall has earned a plethora of awards throughout his career, most recently scoring 5 Grand Prix for Metro Trains’ 2014 “Dumb Ways to Die” PSA campaign (which is now being used to sell life insurance).

McCann Adds Pair of Global ECDs

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

Today McCann announced the addition of James Dawson-Hollis and Bill Wright as global executive creative directors, strengthening the leadership team under global creative chairman Rob Reilly.

Dawson-Hollis and Wright join McCann from Ogilvy West in Los Angeles, where the pair served as co-chief creative officers, working on accounts such as Qualcomm, HTC, Nesquik, and Arco gasoline.

Prior to Ogilvy, Wright helped turn Crispin and Porter from a small Miami agency into “one of the world’s most talked-about advertising agencies.” While there, he worked on accounts including Burger King, Miller, IKEA, Coke Zero, Virgin Atlantic Airways, Slim Jim, Molson Canadian, Reddi Whip, and MINI Cooper.

Read more

McCann NY, LAIKA Craft Dioramas for Jose Cuervo

McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to  “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. Read more

CP+B Boulder Names Ralph Watson CCO

Ralph_WatsonCrispin Porter & Bogusky Boulder have announced the appointment of Ralph Watson as the office’s new chief creative officer, AdAge reports.

After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.

Wednesday Odds and Ends

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-Here’s your full jury lineup for the 2014 New York Festivals’ World’s Best Advertising awards, which has added Rob Reilly, Christian Haas and more to the roster. link

-Portland-based Bradshaw Advertising has been selected to launch Heartwood Place, Woodburn’s new Alzheimer’s  care community, which is set to launch on May 1.

-Want to “avoid humans” at SXSWi this year? Well, GSD&M is here to help. link

-Global media/tech company, POPSUGAR, has named David Neyman as its head of creative partnerships and video development for its POPSUGAR Studio division.

-New York-based digital studio, Click 3X , has hired Cynthia Slowik as account director for the Raison D’Être division.

-Here’s your 2014 AICP curatorial committee. link

-So, who are the 32 under 32 in SF? Well, the Egotist folks weigh in. link

 

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