After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.
Posts Tagged ‘Rob Reilly’
-Portland-based Bradshaw Advertising has been selected to launch Heartwood Place, Woodburn’s new Alzheimer’s care community, which is set to launch on May 1.
-Want to “avoid humans” at SXSWi this year? Well, GSD&M is here to help. link
-Global media/tech company, POPSUGAR, has named David Neyman as its head of creative partnerships and video development for its POPSUGAR Studio division.
-Here’s your 2014 AICP curatorial committee. link
-So, who are the 32 under 32 in SF? Well, the Egotist folks weigh in. link
Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation 4 ads that positioned that system as the one “For the Players,” CP+B and Xbox One return serve with a new television spot reminding viewers that, oh yeah, “first and foremost, Xbox One is a gaming console.”
The new effort, entitled “Lost,” focuses on the realism of Xbox One’s graphics, imagining them as so realistic that a young man playing Ryse: Son of Rome actually believes he’s sustaining injuries. That, or the dude is just tripping balls, in which case he should probably play something a little less intense. The spot concludes with the somehow familiar sounding tagline, “If it was any more real, it would be real.”
As mentioned, “Lost” does feel like a direct response to the PS4 ads that position it as the system for gamers, which makes a lot of sense for Microsoft. The Redmond, WA giant may have overestimated the appeal of the whole “gaming and entertainment in one” selling point, and now it seems they can’t let Sony claim the “For the Players” crown without a fight. It will be interesting to see how the advertising battles for the two systems play out as both fight to win the next-gen console war. With the systems selling at a pretty close rate, it doesn’t look like things will let up any time soon. and perhaps that’s a good thing. Credits after the jump. Read more
Barely a month after parting ways with Crispin Porter + Bogusky, Rob Reilly, who last served as partner/worldwide chief creative officer at said agency, has moved over to McCann Worldgroup, where he assumes the role of global creative chairman. Reilly, who spent a decade at CP+B, and now joins an agency that is promoting Linus Karlsson to creative chairman of its Chevy-focused unit, Commonwealth, and Andreas Dahlqvist haCCO of said unit as well as president of the McCann Creative Leadership Council. Karlsson and Dahlqvist had previously served as CCO and deputy CCO, global brands, respectively of McCann Erickson.
In a statement, McCann Worldgroup chairman/CEO Harris Diamond says, “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (President, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King Thomas, Monica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”
Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.” The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce, executive director of creative development Evan Fry (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.
So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”
During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.
Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.
For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.
In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.
Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.
Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.
With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.
The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.
The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.
Credits and “His & Hers” after the jump. Read more
Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.
As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.
The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.
I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the recent PS4 spot.
Directed by Hungry Man’s Bryan Buckley, the commercial vet who recently helmed the R&B-inflected DirecTV spot starring the Manning bros (and who earned an Emmy nod for Grey Poupon’s “The Chase,” also from CP+B), “Invitation” features users invited into the world of several different games, and one movie. The spot opens with a giant robot warrior crashing a business meeting and making a “come here” gesture to a man giving a presentation. Then we see soccer player Steven Gerrard inviting a fan down from the stands. Spock invites a girl along for some sci-fi adventures. A sports car parks itself in front of some dude’s car and opens its door for him. (This is the automotive equivalent of “come here” apparently.) A zombie attempts to cajole a student in a library to join him, loses an arm, and then tells him to come along with the other arm.
Emphasizing the immersive nature of the next-gen platform, the spot announces, “This is an invitation to a new generation: where your games and entertainment are no longer separated, but together, in one.” Showing Xbox One users utilizing the system’s voice activation to launch games like Titanfall, Dead Rising 3, and the movie Star Trek: Enter Darkness gives fans an idea of what they can expect on launch day. The spot also shows users making use of the motion sensitive Kinect. You know, the camera that might be spying on you.
Mixing live action with just the right amount of actual gameplay, “Invitation” is slickly produced and should have Xbox fanboys chomping at the bit for the console’s Nov. 22 release date. My biggest problem with the spot is that the one woman featured uses the Xbox One not for gaming, but to watch a movie. Aside from this perpetuation of the gaming industry’s prevailing sexism (which most people won’t even notice), it’s a really solid ad. The whole “invitation” approach works to emphasize both the immersive nature of the system and the all-in-one entertainment value it offers. The $499 starting price, however, is less inviting. Credits after the jump. Read more
“The Big Ad Gig” turns five this year, meaning there’s another chance for six creatives to win a monthlong paid freelancing job at a New York City agency. Similar to last year’s campaign, contestants will have to deal with immediate pressure: they’ll each be given only 60 minutes to record a video response to the prompt question. Eight finalists will be selected, and then during Advertising Week, judges will whittle the eight down to six. An interesting stat worth noting: 28 of the 32 past finalists now have full-time positions at agencies.
Atmosphere Proximity and The New York Times are once again quarterbacking the contest. The judges include CEO of Proximity Atmosphere Andreas Combuechen, Ad Council Executive VP Priscilla Natkins, CP+B Partner Rob Reilly, Co:Collective Cofounder Rosemarie Ryan, Deutsch North America CEO Linda Sawyer, Ogilvy and Mather NY CCO Calle Sjoenell, and JWT CEO Bob Jeffrey.
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