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Posts Tagged ‘Rob Schwartz’

Nissan Wants You to Open ‘The Briefcase’

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.

The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

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Wednesday Odds and Ends

So, what is Barbarian Group co-founder Benjamin Palmer‘s creative process like? link

-Biz dev consultant Michael Gass talks about how agencies should play consultant for new business efforts. link

-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link

-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.

-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link

-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).

-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link

-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.

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TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

nissangenome

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.

The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).

Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump.  Read more

Thursday Morning Stir

-We’ve already mentioned the 2013 Grand Clio winners list. In case you didn’t attend last night’s show in NYC (you missed some nice interaction/ball-busting between host Eric Stonestreet and Rob Schwartz by the way), the Clio crew also handed out their first ever “Gravity Award” to Mayo Draftfcb Lima for inventing a billboard that converts condensation into potable water. See case study here.

-Since you rarely, if ever, see a Lucky Charms ad on the telly anymore, Saatchi & Saatchi, Calabash Animation and PatMan Studios are here to create some nostalgia via the viral mashup above.

-McGarryBowen London managing director Ida Rezvani is heading across the pond to assume the same role in said agency’s New York office. link

-Kevin Smith takes a stand against celeb crowdfunding (as do others, as you may have heard). link

-The “world’s first parrot search engine,” you say? link

-No worries, Netflix won’t be selling ads for its streaming site. link

Monday Odds and Ends

-Former W+K New York director of digital production/Perfect Fools MD Karen Monahan has joined Momentum as VP/director of integrated production, North America. In addition, Momentum has welcomed IPG vet Jason Alan Snyder as director of technology, NA.

-According to Nielsen, last night’s season six premiere of Mad Men drew 3.4 million viewers, down slightly from the 3.5 million garnered by last season’s debut.

-The folks at W+K Portland have been busy as of late, not only creating the, um, peculiar “Airplane” spot for Facebook Home, but rolling out a new campaign for Old Spice promoting the P&G brand’s Fiji, Swagger and Pure Sport bar soap (“Shower” spot above).

-TBWA\Chiat\Day global creative director Jayanta Jenkins chats with TBWA\ global creative president Rob Schwartz about his experience judging The One Show. link

-Interbrand has hired Tim Newby, most recently COO at Publicis Groupe-owned MarketForward, as CEO of its digital arm, BrandWizard. Newby will be based in the latter’s New York office. link

-The LA Egotist goes inside the space of 180 LA for its latest “Agency Insider” entry. link

-Emmy-winning director/creative director Steve Fuller has joined the roster of New York-based studio, Sibling Rivalry, which was launched last year. link

-VFX/digital studio MPC LA added Andy Boyd as its new head of 3D. link

Jeah, Ryan Lochte Muscles Up for Nissan

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

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Wednesday Odds and Ends

-Here’s what we’ve got on Y&R Cali: Mike Reese, managing partner at Y&R NYC who’s been with the agency since we were doing “Hammertime,” has been promoted to president of what is now Y&R California. Meanwhile, Apple/Goodby/Mekanism alum Mimi Cook will join Reese in San Francisco to lead Y&R’s West Coast agency as chief creative officer. Thus ends the reign of  Doug Sweeny and Joe Kayser, the latter of whom joined Y&R West Coast as CCO two years ago.

-Arnold picked up ad duties for Del Monte Foods’s Milk-Bone brand. As AOR, ArnoldNYC will lead the way for the Havas-owned agency, handling advertising and marketing duties covering digital, print, and TV. Says now-Arnold CEO  Robert LaPlae–who initally assumed the role of global president eight months ago–in the most grandiose statement regarding dog food, “Our new partnership mission is to generate brand velocity, growth, and to reclaim Milk Bone’s iconic status. Milk Bone is a true passion brand and a category leader for Del Monte in the dog treats category.

-JWT-owned Digitaria has welcomed former Pereira & O’Dell biz dev director Robyn Freye as VP, marketing.

-Seattle/L.A.-based WDCD decided to  play a part in “Free Speech For People” in an effort to make the Supreme Court aware of its Citizens United ruling (above). link

-Who knew advertisers must also be inventors. link

-Yeah, #FirstWorldProblems. link

-According to some (or most), the Twitter ads API was inevitable. link

-TBWA’s Rob Schwartz says “brand programming is the new advertising.” link

-ZenithOptimedia Group has appointed Tim Collison to the newly created position of global communications director.

Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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Thursday Odds and Ends

-Google has settled with the FTC, thus putting an end to the Commission’s antitrust probe. link; link

-The L.A. Egotist got a sneak peek at CP+B’s new Santa Monica office space. link

-The same folks asked TBWA\Worldwide global creative president Rob Schwartz and Deutsch L.A. partner/chief digital officer Winston Binch what they learned in 2012. link; link

-Staying in L.A., Recommended Media has signed automotive director Alexander Paul for U.S. commercial representation.

-Poor Bo Muller-Moore can’t catch a break. As his battle with Chick Fil-A continues, the artist is now apparently getting grief from ConAgra, which has ganked his “Eat More Kale” t-shirt concept in a new spot (from Venables Bell & Partners) for Healthy Choice’s Greek Frozen Yogurt (above–h/t to thatgirlinnewyork). link

-Ex-Ogilvy Brazil creative tandem Rafael Rizuto and Eduardo Marques, art director and copywriter, respectively, have joined Pereira & O’Dell as ACDs.

-Demand Media alum Erika Nardini has joined AOL as VP of marketing for AOL Advertising. link

-Time Inc.’s Media Networks (MNI) and Targeted Media Health  (TMH) business units merged to form MNI Targeted Media Inc.

Monday Odds and Ends

 

-McCann Buenos Aires has promoted four-year vet and managing director Enrico Campochiaro to chief growth officer for Argentina. link

-TBWA\ global creative president Rob Schwartz has peered into his crystal ball and seen that the future of advertising is “awesome.” link

-Target is offering a sneak peek at its new holiday characters, the Target Deals Duet (above), which was concocted by 72andSunny. link; link

-Former space150 group creative director Tony Lintner has assumed the same title at fellow Minneapolis agency, Martin|Williams.

-Business Insider weighs in on Leo Burnett’s suit against eight former staffers who left in unison earlier this month to form their own agency and take a chunk of Kellogg’s with them. link

-Now, it’s a “big-agency top digital exec” who confesses to Digiday. link

-Microsoft’s shares took a hit after CEO Steve Ballmer peeped that Surface sales are “starting modestly.” link

-Director Pep Bosch joined bi-coastal production company Interrogate for US representation.

-Ogilvy New York says we’re still stuck in the stone age when it comes to brushing our teeth, hopes to change that with a new campaign for Philips Sonicare. link

-Digitas has unveiled a new proprietary agency platform dubbed BrandLIVE. link

-Vibrant Media’s Jonathan Gardner wonders where our already device-addled world will be in 5-10 years. link

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