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Posts Tagged ‘Roberto Fernandez’

Burger King, DAVID Have Pride in Their New Gay Whopper

How gay does this Whopper look to you?

proud whopper

See, that was a trick question: packaging aside, it looks and tastes exactly like every other Whopper.

On that point, here’s the spot promoting it from DAVID, which premiered today:

This ties quite nicely into the brand’s new (contentious) “Be Your Way” tagline…

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Dove Shampoo Makes You Feel Like a Man

Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.

Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.

Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.

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Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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Cavalletti Signs Up for New Role at JWT in Brazil

Last week, we reported that Mullen’s chief digital officer Mauro Cavalletti left to head back to his native Brazil for “personal reasons.” Well, the exec won’t be without work as he’s signed on as a board member/chief integration officer at Group JWT in his homeland. With the hire, Cavalletti will be working three of the WPP-owned agency’s offices in South America including JWT, Casa and iCherry. Here’s a release from the agency:

“In order to integrate its agencies JWT, Casa and iCherry, and give continuity to its strategy towards digital integration, Group JWT has just hired Mauro Cavalletti, creative leader of the digital group at Mullen – third agency on Advertising Age ranking in 2010 and fourth on the Most Innovative Companies in the World list by Fast Company.

Cavalletti will take on the newly created role of Chief Integration Officer, and will join the national board of the group in Brazil, along with Stefano Zunino, Ezra Geld, Fernand Alphen, Guilherme Gomide, Roberto Fernandez, Ricardo John e Roberto Belizário.

Creative Director with over 15 years experience on interactive, and over 13 years of experience working in the US, Cavalletti has started the San Francisco office for R/GA, where he serviced as the creative leader for 3 years. He was also a Creative Director at AKQA and Organic in San Francisco. Prior to that, heas was a Creative Director at Organic and R/GA in New York.

Mr. Cavalletti will move to Brazil and start on his new duties in May.”