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Posts Tagged ‘Robin Ahearn’

Ignite Consolidates Ad Duties at McCann NY

Another McCann-related p0st, you say? What the hell. Well, it looks like Houston-based Ignite Restaurant Group has gone all in with McCann Erickson, handing its full brand advertising duties to the New York office, which picked up AOR duties for its Joe’s Crab Shack chain last November. Apparently, the spot you see above for Joe’s helped spur the move. In a statement, Ignite CMO Robin Ahearn says, “The positive feedback from ‘100% Shore’ and the great working relationship we’ve developed with McCann led to this consolidation. Our goal is to drive frequency with our current guests and introduce our restaurants to new guests across the country.  McCann is helping us do just that.”

As far as Ignite’s new move, McCann NY is now serving as AOR for  Romano’s Macaroni Grill  brand and will handle strategy responsibilities for Brick House Tavern + Tap. From what we’ve been told, there was no review. Instead, McCann NY asked for an opportunity to present ideas for the Romano’s Macaroni Grill business and Ignite gave a thumbs up, awarding Brick House strategy in the process.

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McCann NY Picks Up Joe’s Crab Shack Biz (Updated)

Following a review process that was conducted by Pile and Company, Ignite Restaurant Group has tapped McCann Erickson New York to serve as agency of record for its restaurant chain, Joe’s Crab Shack, while also appointing McCann sister agency UM to handle media buying and planning duties. McCann takes over for Dallas-based agency agency Slingshot, which handled creative as well as media planning. Ignite previously worked with Southwest Media Group on the buying portion for Joe’s.

Regarding Ignite’s decision, the company’s CMO Robin Ahearn says in a statement, “We believe the new partnership with McCann and UM will allow us to build upon our brand recognition by highlighting our unique menu items at Joe’s Crab Shack. We want to use this next phase of advertising and marketing to drive frequency with our current guests and introduce Joe’s Crab Shack to new guests across the country.” We had no idea, but there are reportedly 130 Joe’s locations in 31 states, go figure.

Sources familiar add that McCann beat out the likes of Arnold and Euro–sorry, Havas–for the Joe’s Crab Shack biz. McCann and Ignite will begin working together immediately with the first campaign expected to launch in spring 2013.

Update: The Arnold camp is telling us that it did NOT, I repeat, did NOT, partake in the review. Hmm.