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Posts Tagged ‘Rodrigo Alberini’

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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Yes, the Election Will Be Determined by Rock ‘Em Sock ‘Em Robots

Now, this is democracy at work and it comes to us from of an agency outside the U.S. no less. Just six weeks after turning print ads into iPhone loudspeakers for Coca-Cola, Mauro Cavalletti and crew at JWT Brazil–specifically, the innovations lab at Agencia Casa JWT–have returned with a Twitter-centric effort just in time for Election Day called “Tweet Punch-Out.”

Not quite unlike what a couple of creatives from Dailey came up with back in August, Cavaletti and the JWT lab rats’ project pits Obama versus Romney in the form of blue and red Rock ‘Em Sock ‘Em Robots. The Agencia Casa camp hacked the scrappy bots and connected them to live Twitter feeds, which will trigger the toys to throw punches when either Obama or Romney is mentioned. Unlike the real-life debates, there’s no Candy Crowley or Bob Schieffer to rein things in, though judging from the score sheet, Obama’s camp might have to throw in the towel in this particular fight. Go here for all the streaming fun. Credits after the jump.

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