Hamilton Nolan at Gawker is reporting that the Michael Wolff era at Adweek is drawing to a close. Wow, we really didn’t see this coming. Actually, we gave Wolff the benefit of the doubt and said he’d last until December. Apparently, those 10 trillion Rupert Murdoch-related items were not enough to appease parent company Prometheus, which Nolan says is looking to bring on an editor with closer ties to the ad world. Let’s remember the good times below, shall we?

How did we not see this coming? Keith Kelly and Claire Atkinson at the New York Post are reporting that Prometheus Global Media, parent of Adweek, is looking to replace our old pal and editorial director Michael Wolff because there seem to be some creative differences regarding Adweek’s direction. Sources tell the Post that “Jimmy Finkelstein, who hired Wolff to overhaul Adweek after several candidates turned him down, now thinks Wolff is a controversial highbrow who has alienated old-line Madison Avenue types.”

Wolff, though, seems surprised by the whole situation, telling Gawker, “I hope I don’t get fired. And nobody, except the New York Post, has yet told me I’m about to be.” If the situation does indeed turn out for the worst, at least we’ll always have the above and the bazillion Rupert Murdoch-related stories posted that have been posted on Adweek since the relaunch.

-Milwaukee-based Boelter + Lincoln promoted Garth Cramer to ACD.

-Yeah, we agree that it’s never a good idea to run a 9/11-themed ad for you business. link

-Oh Ryan Reynolds, you stud. link

-Facebooks is apparently spawning a network of ad partners. link

-23 years was enough for Unilever’s agency relations head. link

-Despite all the scandal, Rupert Murdoch still makes a pretty penny. link

-Yes, someone is optimistic about AOL. link

-Michelle Obama will appear in her hubby’s 2012 campaign ads. link

Have a great Labor Day weekend, folks. We’ll let Al Bundy send you off in proper fashion. Thanks for reading!

-The director of The King’s Speech helms a new Yankees-themed MasterCard spot from McCann NY (above). link

-Rupert Murdoch says he’s sorry in a newspaper ad. link

-A Florida seafood chain is suing Wendy’s over a slogan. link

-Google is now in the e-book business with a new marketing book. link

-Meanwhile, a Columbia University study says the Mountain View, CA giant is making us all dumber. link

-Initiative alum Michele Pauchuk was appointed president of MEC Canada.

-Microsoft leaked its social networking project which carries the odd title of Tulalip. link

-New York’s DOT slapped Sony with a cease and desist order for illegal sidewalk ads. link

Hey there! If you like money, success, and/or kung fu, you’ll absolutely love this week’s episode of “5 Things You Need to Know This Week,” in which we talk about President Obama’s credit limit, Fox News’ new show, and how damn sexy Rupert Murdoch is…

In part two of our Media Beat discussion with Adweek editorial director Michael Wolff, the media vet discusses his thoughts on the New York Times paywall, saying among other things, if it doesn’t work, then “the Times is imperiled.” Of course, what discussion with Wolff wouldn’t include the topic of News Corp and its chief Rupert Murdoch, who our interviewee profiled in his 2008 book, The Man Who Owns the News. In this clip, Wolff offers his theories on what the future holds for the gigantic media entity.

Part 1: Adweek’s Michael Wolff: ‘We Really Bring Together Buyer and Seller’

Stay tuned for part three with Michael Wolff tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.

-Goodby nabs lead creative duties for Sonic. link

-Virgin Atlantic signed on as exclusive launch airline advertiser for Rupert Murdoch‘s iPad publication, The Daily.

-Alma DDB welcomed GlobalHue alums Diego Yurkievich and Juan Diego Guzman as SVP/ECD and CD, respectively. link

-Backyard  owner Blair Stribley launched a new production company called Might Film Co. link

-Starwood Hotels expanded its sponsorship alliance with Live Nation.

-Lincoln Center selected space150 as its digital partner.

-TNS appointed former Microsoft exec Tim Isaac as its global marketing director. link

-Mrs. Tom Brady plays “queen of Carnaval” in a new Wing-created ad for Pantene Brazil. link

-Blast Radius and Media Merchants created interactive storefronts for Starbucks in Canada (above). link