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Posts Tagged ‘Ryan Kutscher’

JWT NY Co-CCO MacDonald Heading to BBDO

matt-macdonald

After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT NY in spring 2012 as co-CCO alongside Ryan Kutscher (whose time at the agency came to an end earlier this year) and during his stay, he led creative on several campaigns for Macy’s including the “Yes, Virginia” holiday work as well as the “Nightlife Exchange” effort for Diageo. MacDonald is slated to officially assume his ECD post at BBDO, which we’ve been told is new as it covers all the creative duties BBDO handles  for AT&T, in January.

Along with adding MacDonald to the fold, BBDO is also shaking things up a bit in its Atlanta office as the agency is relocating New York ECD Wil Boudreau to the 404 to serve in the same role. As Atlanta ECD, a position he’ll assume next week, Boudreau, who has been with BBDO for nearly a quarter-century, will oversee the agency’s entire client roster — which includes REI and Florida Dept. of Citrus — save for AT&T (that’ll be MacDonald’s turf shortly, of course). Regarding AT&T, though,  Stephen McMennamy and Alex Russell, who specifically work on the account out of Atlanta, are now being promoted to SVPs/SCDs in said office “in recognition of the contributions they have made to that business.”

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Kutscher Out at JWT NY

JWT New York has confirmed that as of today, it’s decided to part ways with co-chief creative officer Ryan Kutscher, who has been with the agency for less than a year. JWT NY would not comment beyond the confirmation, but as a result of its move, the creative leadership at the office now rests in the hands of Kutscher’s now-former partner-in-crime Matt MacDonald and JWT North America CCO, Jeff Benjamin.

Kutscher joined JWT NY as MacDonald’s co-CCO after spending five years at CP+B, where he last served as creative director and worked on VW  as well as the award-winning “Whopper Freakout.” He and MacDonald replaced Peter Nicholson as JWT NY’s top creatives last May.

Alex Bogusky, Jason Mraz Target Big Soda with ‘The Real Bears’

When advertising golden child Alex Bogusky announced he was going to save the world through his new COMMON collective project, we were quite eager to see what international injustice Bogusky’s crew would rescue us from. Perhaps he would finally resolve that whole conflict in the Middle East. Perhaps he would end poverty once and for all. Perhaps, if we were really lucky, he would kill off Flo from Progressive Insurance.

But, as we see with his new collaboration with the Center for Science in the Public Interest called “The Real Bears,” he’s fighting a much tougher battle: sugary soft drinks that are killing our polar bears via Type 2 diabetes. Alex, you are not the hero we deserve, but the hero that we need right now. You see, all those polar bears drowning in the Arctic Circle are doing so as a result of a deal gone horribly awry with Coca-Cola. At first, it seemed like a match made in heaven–Coca-Cola gives polar bears festive scarves and igloos in exchange for all polar bears drinking exclusively Coca-Cola. But, as we see, this deal as left polar bears without limbs, sexual appetites, or even the self-esteem to look at their fat asses in the mirror at night.

The bears aren’t the only people suffering from soda addiction. I had a driver’s ed teacher in high school who subsisted off of four 2-liter bottles of Dr. Pepper a day (not kidding). Suffice it to say, he was not a model of health. “I’ve had my share of soda, and I don’t imagine a world without it,” says Bogusky in the “Real Bears” announce, likely toweling off from climbing a mountain to feed a baby bird whose mother was killed by a terrible Mountain Dew: Code Red binge. “But sugary drinks have gone from an occasional treat to an every-occasion beverage. This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes a small contribution to a critical cultural awakening.”

So, dear consumers of terrible soft drinks, are you awakened? Does the voice of our generation, Jason Mraz, make you weep sugary tears for your children? Credits after the jump.

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Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.

 

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JWT NY Appoints New ECD

Ahh, so this is the “good news” we’ve been hearing about. Nearly three months after joining JWT’s New York hub as co-CCO’s, Ryan Kutscher and Matt MacDonald have made their first notable hire in Ben James, who spent three years at CAA, previously worked with Kutscher and JWT North America CCO Jeff Benjamin at CP+B, and actually went to college with MacDonald. From what we’ve been told, he’s been freelancing for the WPP agency for the last few months.

In a statement regarding James, who has also worked at the likes of Goodby and Y&R Chicago, MacDonald says, “There are great creatives. And then there are great people. Very rarely do those two things come in one package. Ben is one of the best talents in the industry, and I’ve been trying to work with him ever since we met in a portfolio class at the University of Texas. We’re thrilled that he’s coming aboard to invent the future of JWT.”

After the jump, you can check out Kutscher and MacDonald’s memo to staff.  Read more

JWT Appoints Co-CCOs in NY

Well, JWT North America CCO Jeff Benjamin is getting down to business in New York, as we now have two new co-chief creative officers in the agency’s flagship office, namely fellow CP+B alum Ryan Kutscher and JWT ECD Matt MacDonald. The pair replaces Peter Nich0lson, our former Cubes host who was shown the door once Benjamin and Mike Geiger joined the JWT fold and took the reins in January.

Kutscher has actually been freelancing for various clients at JWT NY for the last several months while MacDonald has been an eight-year vet at the agency, spending the last two as ECD. The former spent five years at Crispin, working on Burger King’s award-winning “Whopper Freakout” and other clients including Method and VW. MacDonald, meanwhile, started as a copywriter as JWT before moving up the ladder to CD then ECD . During his time at the agency, he’s been involved with various Macy’s efforts including “Yes, Virginia” (which he co-wrote) well as past and present campaigns for clients such as JetBlue, Pfizer, De Beers and L.L. Bean.

Just because we’re tired of them, instead of providing the usual promo shot, we thankfully have this amusing video from the agency (above) that pays homage to one of our favorite TV shows growing up. Now, we’ll let you figure out who’s Balki and who’s cousin Larry.

In addition to welcoming the new creative leadership, JWT New York also promoted Sergio Lopez to head of production for the agency. Lopez, a Cramer-Krasselt and Leo Burnett alum, has been with JWT since 2009 and most recently served as director brand production on campaigns including this Justin Bieber spot for Macy’s.

 

The Toyota Venza is for Baby Boomers, Millenials Need Not Apply

It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), so why not market your new vehicle to empty nest-ers?

This new collection spots centered around “Baby Boomers Gone Wild” comes from Saatchi & Saatchi LA, and according to the announce, the concept comes from “Saatchi LA’s consumer insights research, which reveal that active boomers are willing to spend on things that bring them self-fulfillment; are exploring interests and activities that promote personal growth and evolution in the interest of staying young, flexible and relevant.” Unlike their children, who as you know use social media only to talk to friends and look at pictures of puppies, not to find keggers or hook up with other singles on social networks (duh).

So, how about it boomers? Do you feel empowered by the Toyota Venza, as having your children move away gave you a new sense of freedom as opposed to an identity crisis? Or, do you think that despite Saatchi LA’s research, they missed the mark with this new vehicle launch? Credits and two more spots after the jump.

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