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Posts Tagged ‘Ryan Lochte’

Agency/Prodco Would Just Rather Be Skateboarding

Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).

We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).

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Jeah, Ryan Lochte Muscles Up for Nissan

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

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Thursday Morning Stir

-Google has its eyes set on Siri as it launches a voice search app on iOS. link

-Fold7 designed a new site for British clothing label, Sunspel. link

-Lil Buck helps ring in Gap’s denim fall collection (above).

-Publicis Group’s VivaKi unit has teamed up with comScore to launch an viewability metric. link

-Speaking of Publicis, the holding company’s boss Maurice Levy has reportedly rekindled his feud with Sir Martin Sorrell over the IPG rumors. link

-Ryan Lochte: Now an advocate for kids peeing in the pool. link

 

Speedo Bros Down With Ryan Lochte

Getting Olympian Ryan Lochte as your brand’s spokesperson has its obvious upsides. He’s young, attractive, and has the same kind of all-American “charm” that landed George W. Bush in the White House.

Unfortunately, a spokesperson is also technically required to speak, and words are something that Lochte has demonstrated his inability with time and time again on national television. So, Speedo and LBi subsidiary Syprup decided to play into Lochte’s lack of skill with the English language in the above spot, “The Art of Jeah.” To an insanely gullible person, Lochte is actually quite poignant if you interpret his butchering of “yeah” to mean statements about the Dow Jones Industrial Average, chess, or his plans on how Obama should approach the Syrian conflict should he wish to be re-elected come October.

The spot also advertises Speedo’s “Pace Club,” a microsite where interested parties can follow their favorite swimmers in blog posts and tweets. Looks like it’s been fairly dormant since February, but what better time to market a failure than when the subject is once again newsworthy? Oh, and for the record, two hours ago Lochte tweeted at swimsuit model Niki Ghaziangolden balls hahaha.” You’ve made your country proud, Ryan.

Monday Morning Stir

-Best Buy founder Richard Schulze has offered to buy out the company. link

-Curvin O’Reilly, copywriter and original “Mad Man,” passed away late last Friday. Here’s Tom Messner‘s eulogy. link

-Arc Worldwide/Leo Burnett alum Jeremy Gilberto joined RT+P as art director on Dial for Men, Century 21 and Planet Fitness.

-Publicis Groupe is denying IPG acquisition talks. link

-Apparently, these are the “50 sexiest advertising executives alive.” link

-Ladies and gentlemen, Olympic medalist Ryan Lochte, now in bling form with his Gillette Pro-Glide razor (above). His grill and accessory are part of the “Get Started” campaign from BBDO NY. link

Gillette Sends Best Wishes to Team USA with Light/Water Show

Last Friday in Boston, P&G sent a rather large-scale good luck message to some of the Team USA athletes who also happen to be pitchmen for the company’s Gillette brand, namely swimmer Ryan Lochte and sprinter Tyson Gay. Boston Harbor was the venue for a light and water show that included 60-foot holograms, screens of water vapor, the music of M83 and was the result of a collaboration between Proximity, BBDO, Ketchum and Klip Kollective.  Not sure if it’s just us, but this ambitious efforts reminds somewhat of last year’s experiential Carmelo Anthony Air Jordan launch in New York…or maybe it’s just us. Anyhow, the effort helped kick off an Olympics-themed campaign called ” Get Started,” which features a spot that also includes fellow Gillette pitchman Roger Federer.

Ryan Lochte is AT&T’s Hot Olympic Face

It’s great for an athlete to perform well in the Olympics. But it’s the sponsorships that come before and after the competition that propel team members to fame. Who’s still performing after the races are over? Who’s making an appearance during commercial breaks? These are the athletes that stick in our minds, at least in America.

Ryan Lochte has become one such athlete, first in a spot for Gillette and now, in AT&T’s “brand/anthem spot” from BBDO New York. The 30-second commercial shows Lochte swimming the Atlantic through stingrays, storms, and sunsets, finally arriving in London. “Luck didn’t get me to London,” Lochte says. “I swam here.”

I wonder who will get more attention as we draw closer to the Olympics, Lochte or Michael Phelps? My bet is on Lochte, with his boyish good looks and bizarre penchant for “steeze.” He’s already grabbed the cover of Vogue and is partnering with some big Olympic sponsors. Look to AgencySpy to keep tabs on both Lochte and Phelps as the Olympic ad-race continues.

Gillette Gives Great Starts to Olympians

“On race day, you don’t leave anything to chance,” the gravelly commercial-voice admits in Gillette’s latest series of commercials. Whether swimmer Ryan Lochte is diving into the water, tennis player Roger Federer is spinning his racket in contemplation, or sprinter Tyson Gay is bursting off the blocks, their pre-race/match prep includes shaving with a Gillette razor.

It’s hard not to love focused, determined athletes flexing their muscles, especially as Olympic fever starts to rise. And these men are also blessed with extraordinarily well-sculpted faces. When the distraction of attraction fades, however, the spots feel generally formulaic. Dramatic narration, handsome men, razor-cutting-hair animation…these spots include factors present in every traditional men’s grooming promotion. When the Olympics start and this ad plays for the fiftieth time, I for one will not tell my bar-mates to be quiet, lest they miss some stunning creative work. Nice eye candy, but ultimately these spots are uninteresting.

Check out the other two spots from the campaign after the jump:

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