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Posts Tagged ‘Sabrina Elizondo’

Duncan/Channon Celebrates Summer for Tahoe South

With summer still a month away, Duncan/Channon is rolling out a campaign celebrating the hottest season for Tahoe South.

The new campaign, “Team Summer” kicks off today with a 30-second broadcast spot and digital campaign, with OOH components rolling out in June. “Summer Rules Your Face,” the 30-second broadcast spot, gets a bit silly, as you might expect from the trying too hard to be cool title. That about sums up the approach of the spot actually, which lists all the reasons summer is the best. The spot was shot in Tahoe South with locals, and will be broadcast “on Comedy Central, Bravo, FX, E!, Discovery, and TBS in Northern California as well as on Comcast Sports during broadcasts of A’s and Giants games.”

Duncan/Channon’s digital and print campaign “celebrates all the wonderful things Tahoe South offers seasonally by establishing personalities for the seasons.” The digital component pits the seasons and their loyalists against each other on the campaign’s website. “As we all know,” the site’s copy reads, “the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter,” completely ignoring half of the seasons for some reason. Stick around for credits after the jump. Read more

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Here Are All the Black People

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BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

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Ray Lewis, Paul Rudd Play Lifelong Friends/Rivals for Latest ‘Madden’ Installment

In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.

As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).

While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?),  we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.

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No Worries, Bikinis Still Remain in Carl’s Jr. Southern-Flavored Spot

Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “Made from Scratch” biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl’s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just bring back Olivia Munn already? Credits after the jump.

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