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Posts Tagged ‘Sandy Haddad’

Monday Odds and Ends

-Darren Aronofsky, director of films including Black Swan, The Wrestler and Requiem for a Dream of course, has teamed up with Ted Robbins and Sandy Haddad to launch bi-coastal commercial production house, Chromista. link

-The 2013 AICP Week lineup has been announced. link

-GSD&M has promoted several staffers including creative partners Victor Camozzi and Bryan Edwards, who work on Walgreens among other accounts to SVP/group creative directors. In addition, the Austin-based, Omnicom-owned agency has bumped up Nancy Ryan and Carrie Hines to SVP/account directors while elevating Ronnie Steck to VP/account director and Madhavi Reese to VP/strategy director.

-B-Reel created a video for Google Chrome as part of Google’s 2013 I/O conference that helps the Mountain View, CA giant thank developers for their contributions to the internet’s evolution (above).

-Brooklyn-based agency Carrot Creative has launched its new website. You can find out more about the new site from Carrot CPO/co-founder Chris Petescia here.

-Portland, ME-based The VIA Agency has welcomed Richard Fryling as group strategy director for the Sam’s Club account, Deep Focus alum Abha Dhakal as client strategist and Chris Gilbert as a copywriter.

-Filmmaker Greg Kohs joined the roster of Venice, CA prodco Backyard for U.S. commercial representation.

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Braun Electric Razors Takes On Dollar Shave Club

Well, it’s hard not to look at this new spot from Braun and not think it looks an awful lot like something we’ve seen before. And, by “something,” I mean that Dollar Shave Club spot that took the Internet by storm only seven months ago. If anything, this spot just reminds me how awesome the Dollar Shave Club original was.

This Braun spot comes from Tongal, a crowdsourcing website where creatives can respond to brands’ RFPs for a chance to get paid. Think of it like Victors & Spoils, but slightly sunnier. The creator of this ad, Wild Plum director Mike Goubeaux, says, “For Braun, I decided to just go straight to a final spot. I think the idea and pitch phases are very valuable, and lead to cash prizes as well as confirmation the brand likes where you’re going, but I was out to make this spot for my reel as much as I was to please Braun, so we just went for a wild card submission.”

He also notes, “Having the support of Wild Plum was key. I suppose it’s an unfair advantage over some other Tongalers, but I’ll take what I can get.” Yeah, having a professional production company at your disposal probably helped a bit.

In only four days since its posting on YouTube, this Braun spotted has already netted over 180,000 views. It’s undoubtedly an impressing feat, but one that’s a bit perplexing when you consider that the video has only received 14 comments and a little over 70 likes since its posting. Is it possible Mike found the key for shutting YouTube viewers up? If so, that sounds like and even more profitable profession than winning marketing contests. Credits after the jump.

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Darren Aronofsky Directs Horrifying Meth PSAs

Warning: The above and below spots are of a graphic and disturbing nature. If  viewed at work, wear headphones and attempt to keep the shocked gasp volume low.

If there’s one film that could scare fifth graders away from drugs forever, it would be director Darren Aronofky‘s 2000 drama, Requiem for a Dream. Perhaps no other major motion picture in history better captured the horror of heroin and speed addiction, as we watched the film’s characters lose their dignity, limbs and sanity due to a heavy reliance on drugs.

One could argue that Requiem is the ultimate anti-drug PSA. (Some even argue that the director’s most recent hit, Black Swan, could be seen as an anti-ballet PSA, or at least an anti-Natalie Portman PSA.) So, when agency Organic and prodco Wild Plum were looking their next celebrity director to helm the camera for a new series of spots for the Meth Project, Aronofsky’s name was undoubtedly at the top of the list. After all, the Meth Project “aims to reduce first-time meth use with its hard-hitting and graphic portrayals,” and it doesn’t get more graphic than the above attempted suicide spot, does it?

Aronofsky has created four absolutely terrifying spots for the campaign, and perhaps even more shocking than the spots themselves is the fact that they will, apparently, actually air on TV. I mean, how does one get back into their regularly scheduled episode of Gossip Girl after seeing a young boy about to give sexual favors to a stranger in a hotel room to support his crippling addiction (above)?

If the creative brief from The Meth Project read, “Scare children to the point that they will never want to leave the house again,” then bravo to Organic and Wild Plum. In four 30-second spots, they somehow made meth less appealing than that entire horror movie-esque second season episode of Breaking Bad. View the rest of the spots here and the Meth Project’s new website here. Credits after the jump.

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