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Posts Tagged ‘Sean Ohlenkamp’

Opera + FAO Schwarz Piano = ‘L’Opéra Piano’ for TFO

To bring opera to the people, Lowe Roche put a new spin on the FAO Schwarz-style giant piano (as made famous in this scene from Big) for TFO, the only public television station in Ontario featuring opera as part of their weekly program.

Set during the Festival d’Opéra de Québec, Lowe Roche assembled twelve opera singers to correspond with the twelve notes of the instrument. When these notes were played they lit up and the corresponding opera singer bellowed out his or her note. (Tom Hanks was conspicuously absent from the performance, unfortunately.) Everyone from children to seniors to dogs can be seen having a blast playing with the piano, while the opera singers concentrate on their every move to make sure they don’t miss their cue. Unfortunately, no one organized a group of twelve people to jump on the twelve keys at the same time to create a large atonal blast of opera awesomeness.

Lowe Roche and TFO found a unique way to engage their audience, while accomplishing the near-impossible task of making opera seem fun to young people. I’d venture a guess that more than a handful of children dragged along to the festival spent the entire time playing or watching TFO’s ‘L’Opéra Piano.’ To those youngsters saved from boredom, Lowe Roche and TFO are heroes. Credits after the jump. Read more

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Street Waxing: Advertisement or PSA?

As much as I appreciate a good fail video and laugh regularly from schadenfreude, Lowe Roche’s latest for Fuzz Wax Bar in Toronto just made me cringe. To advertise their dedication to smoother skin, Fuzz covered a male model in wax strips and sent him onto the streets. People could tear the strips (and hair) off him to receive a 25% off gift certificate. The strips were illustrated with grim-faced smileys, varying based on the amount of pain they would cause. Many people appeared to delight in making this man shout in agony.

“Street Waxing” seems to me the opposite of an attractive ad campaign. The selling point of waxing is the final product: smooth skin. In between appointments, one primary goal is to forget about the pain. That makes this experience more of an anti-waxing PSA. Fuzz Wax Bar reminds us, very viscerally, that waxing is not a pleasant experience. And adding insult to injury, (unlike this model), you’re going to have to pay to get yours yanked off.

Credits after the jump

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