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Posts Tagged ‘Seema Miller’

David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. Read more

David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Read more

Wednesday Odds and Ends

-Creative director Peter Russell, who’s worked at the likes of BBH and AMV BBDO, and Senta Slingerland, head of creative & digital for Cannes Lions, have edited a new Taschen-published tome celebrating notable ad campaigns called Game Changers. link

-Draftfcb Chicago has nabbed the account for 35-year-old deli fave, Raybern Foods.

-In case you missed it last week, former JCPenney exec Seema Miller has joined El Segundo, CA-based agency David&Goliath as executive director/head of planning.

-Margie Carrasquillo has joined New York-based agency The Gate New York as group director, channel planning.

-Burbank, CA-based VFX company BiG MACHiNE has promoted executive producer Sean Owolo to partner.

-Colle+McVoy t-shirt contest, y’all! link

-Yes, W+K Portland will disorient you in order to celebrate summer (honestly, fall can’t come soon enough). link

-Budweiser delves further into the music biz by joining forces with VICE and Facebook (promo clip above). link